The Frank & Oak Toronto Flagship Houses Cafe St Viateur
Rebecca Byers — April 29, 2015 — Lifestyle
References: frankandoak & sprudge
Cafe St Viateur is a quaint coffee bar hidden within the Frank & Oak Toronto flagship store. The clever inclusion of a sleek espresso bar serving up premium Portland roasts from Stumptown establishes the retail location as a cultural hub with much more to offer than the average retail experience, repositioning Frank & Oak as a lifestyle brand as well. In addition to its cafe at the front of the shop, the Frank & Oak Toronto boutique boasts a barbershop at the back.
The aptly located Cafe St Viateur within the Frank & Oak Toronto flagship store is a clever way for the brand to expand its reach. By partnering with Stumptown Roasters, a cult coffee brand based in Oregon, Frank & Oak is able to establish itself as a well-rounded brand in-tune with not only menswear, but also culinary and specialty coffee culture.
The aptly located Cafe St Viateur within the Frank & Oak Toronto flagship store is a clever way for the brand to expand its reach. By partnering with Stumptown Roasters, a cult coffee brand based in Oregon, Frank & Oak is able to establish itself as a well-rounded brand in-tune with not only menswear, but also culinary and specialty coffee culture.
Trend Themes
1. Retail-food Fusion - The trend of combining retail and food experiences allows brands to create unique and immersive consumer experiences.
2. Lifestyle Branding - Companies can reposition themselves as lifestyle brands by offering complementary products or services that align with their target audience's interests and values.
3. Partnership Marketing - Collaborating with established and respected brands in different industries can help businesses expand their reach and tap into new customer segments.
Industry Implications
1. Fashion Retail - Fashion brands can integrate food and beverage offerings in their stores to create an innovative and memorable shopping experience.
2. Culinary - Cafes and restaurants can partner with retail brands to attract new customers and offer a unique dining experience in unusual settings.
3. Specialty Coffee - Coffee roasters and specialty coffee brands can collaborate with fashion retailers to gain exposure to new audiences and tap into the lifestyle brand trend.
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