BAPE's Cozy New Jackets Utilize Its Iconic Logo Throughout Its Design
Riley von Niessen — December 6, 2016 — Fashion
Japan's A Bathing Ape released a fleece bomber to keep its loyal consumers warm throughout the frigid weather that's ahead of many of them.
The jacket follows a series of other unique products and apparel from the streetwear brand, including a pair of collectible Star Wars figurines that it created with Medicom Toy, as well as some camouflage sneakers that were collaboratively designed with Reebok.
For its fleece bomber, BAPE uses its iconic logo throughout, making a camouflage pattern with the ape's profile. The majority of the jackets are left a light beige hue, while irregular spots of military green, brown and black break it up. A crushed satin pocket is included on the sleeve to add a little more variance as well.
The jacket follows a series of other unique products and apparel from the streetwear brand, including a pair of collectible Star Wars figurines that it created with Medicom Toy, as well as some camouflage sneakers that were collaboratively designed with Reebok.
For its fleece bomber, BAPE uses its iconic logo throughout, making a camouflage pattern with the ape's profile. The majority of the jackets are left a light beige hue, while irregular spots of military green, brown and black break it up. A crushed satin pocket is included on the sleeve to add a little more variance as well.
Trend Themes
1. Streetwear Collaboration - Opportunity for brands to partner and create unique and collectible products that cater to the streetwear market.
2. Logo-centric Design - The use of iconic logos as part of the design allows for brand recognition and customization in apparel and products.
3. Camouflage Reimagined - Innovative approaches to camouflage patterns create fresh and eye-catching designs in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore collaborations and logo-centric designs to attract the streetwear market and create unique products.
2. Collectibles - Collaborative limited-edition products provide opportunities for collectibles brands to tap into the streetwear market and appeal to collectors.
3. Apparel - Innovative camouflage reimagining can be applied to various apparel products to create visually striking designs that stand out in the market.
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