Lazy Oaf's New Capsule Collection Features the Original Mickey Mouse
Riley von Niessen — November 7, 2016 — Fashion
References: lazyoaf & highsnobiety
Lazy Oaf, a streetwear brand that's based in London, released a small collection of apparel that features the beloved 1920s cartoon mouse character from Disney.
A selection of styles are available for both men and women, with Mickey and Minnie used on each of the designs. As with many of its past collections, Lazy Oaf brings a cynical edge to the 1920s cartoon. This is shown most prominently on the men's shirts -- one of which shows a frazzled version of Mickey looking into a mirror with a hazy expression on his face.
Meanwhile, a striped long-sleeve comes emblazoned with a somber rendition of the mouse, along with "LAZY" written beneath him in bold red lettering.
A selection of styles are available for both men and women, with Mickey and Minnie used on each of the designs. As with many of its past collections, Lazy Oaf brings a cynical edge to the 1920s cartoon. This is shown most prominently on the men's shirts -- one of which shows a frazzled version of Mickey looking into a mirror with a hazy expression on his face.
Meanwhile, a striped long-sleeve comes emblazoned with a somber rendition of the mouse, along with "LAZY" written beneath him in bold red lettering.
Trend Themes
1. Cartoon-inspired Streetwear - Streetwear brands can capitalize on the nostalgia for iconic cartoon characters from past eras by incorporating them into their designs.
2. Cynical Retro Fashion - Fashion brands can tap into the trend of adding a cynical edge to retro-themed collections to attract consumers seeking unique and rebellious styles.
3. Gender-inclusive Apparel - Brands can cater to a wider audience by offering gender-inclusive options in their collections, appealing to those who prefer a more inclusive and diverse fashion experience.
Industry Implications
1. Streetwear - Streetwear brands can explore collaborations with iconic cartoon characters, creating unique and limited-edition collections that resonate with consumers.
2. Fashion - Fashion brands can embrace the trend of incorporating cynical and rebellious elements into retro-themed designs, attracting consumers looking for edgier fashion choices.
3. Apparel - Apparel brands can focus on providing gender-inclusive options, expanding their customer base and appealing to those who value diversity and inclusivity in fashion.
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