A New BAPE Collaboration with Coca-Cola Features the Soda's Branding
Riley von Niessen — October 17, 2016 — Fashion
BAPE collaborations have been rather frequent as of late, with a few including a collection that pays tribute to the popular game Monster Strike, one with Adam Lister and another with KITH, which was shown off by rapper Joey Bada$$ in an editorial to promote it.
For the latest BAPE collaboration, the Japanese streetwear brand joined forces with Coca-Cola, for the second time so far. The collection of apparel ranges in style -- incorporating the expected t-shirts, hoodies and hats, as well as backpacks, bandannas, drinking glasses and cooking aprons.
Each is decorated with a mixture of BAPE and Coca-Cola's branding, with the soda brand's iconic lettering and red colorways coming in to play along with the streetwear brand's logo and mascot.
For the latest BAPE collaboration, the Japanese streetwear brand joined forces with Coca-Cola, for the second time so far. The collection of apparel ranges in style -- incorporating the expected t-shirts, hoodies and hats, as well as backpacks, bandannas, drinking glasses and cooking aprons.
Each is decorated with a mixture of BAPE and Coca-Cola's branding, with the soda brand's iconic lettering and red colorways coming in to play along with the streetwear brand's logo and mascot.
Trend Themes
1. Branded Streetwear - Opportunity to create branded collaborations between streetwear brands and other industries.
2. Collaborative Apparel Collections - Opportunity to create unique and limited edition apparel collections through brand collaborations.
3. Brand-mixing Merchandise - Opportunity to combine the branding of multiple brands on merchandise.
Industry Implications
1. Fashion - Potential for fashion brands to collaborate with other industries to create unique merchandise.
2. Beverage - Opportunity for beverage companies to collaborate with fashion brands to create branded apparel and merchandise.
3. Marketing - Opportunity to leverage brand collaborations as a marketing strategy to attract new customers and create buzz.
2.7
Score
Popularity
Activity
Freshness
