The Revitalized New Balance 580 Comes in Two New Colorways
Riley von Niessen — August 16, 2016 — Fashion
References: newbalance & hypebeast
Being one of the athletic brand's most popular models, the New Balance 580 has seen its share of updates over the years -- now including a set of two-tone sneakers which are marked by a unique faded transition.
Although the model was "Originally designed for off-road trail running in 1996," the New Balance 580 is now being marketed as a functional staple to everyday ensembles. This comes with the continuous inclusion of athletic wear in fashion, as well as the fast-paced lifestyle many urban dwellers adhere to.
With this, the two-tone sneakers still carry all the high-end features that they used to in terms of comfort and support, while also sporting a more vibrant design. Consumers can get the faded New Balance 580 in either a black and white or orange and red colorway.
Although the model was "Originally designed for off-road trail running in 1996," the New Balance 580 is now being marketed as a functional staple to everyday ensembles. This comes with the continuous inclusion of athletic wear in fashion, as well as the fast-paced lifestyle many urban dwellers adhere to.
With this, the two-tone sneakers still carry all the high-end features that they used to in terms of comfort and support, while also sporting a more vibrant design. Consumers can get the faded New Balance 580 in either a black and white or orange and red colorway.
Trend Themes
1. Two-tone Sneakers - Disruptive innovation opportunity: Developing customizable two-tone sneakers that allow consumers to create their own unique faded color transitions.
2. Athleisure Fashion - Disruptive innovation opportunity: Creating versatile athletic wear that seamlessly transitions from the gym to everyday fashion.
3. Fast-paced Lifestyle - Disruptive innovation opportunity: Designing fashion-forward footwear that combines style and functionality to cater to the needs of urban dwellers with busy lifestyles.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Incorporating sustainable materials and manufacturing processes into the production of footwear.
2. Fashion - Disruptive innovation opportunity: Introducing innovative textiles and fabric technologies to enhance the performance and comfort of athletic wear.
3. Retail - Disruptive innovation opportunity: Implementing personalized shopping experiences, such as virtual try-ons or AI-powered recommendations, to enhance customer satisfaction and increase sales.
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