The New Supreme Fall/Winter Collection Was Made with UNDERCOVER
Riley von Niessen — September 19, 2016 — Fashion
References: supremenewyork & highsnobiety
UNDERCOVER, a luxury label that was founded by Jun Takahashi, partnered with what's often thought of as streetwear's heaviest hitter to drop a new Supreme Fall/Winter 2016 series.
The collection is incredibly expansive, with each style offered in a diverse range of colors. While some pieces don't feature much in terms of graphics, others are imbued with standout slogans revolving around anarchic themes. One example of this are the many pieces that boldly state "GENERATION F*CK YOU."
In many others, a large capital "A" is shown within a circle of vines -- a well known anti-authority symbol. Besides the many styles of apparel that's offered in the UNDERCOVER and Supreme Fall/Winter 2016 collection, there's also a number of Doc Martens that help tie it all together.
The collection is incredibly expansive, with each style offered in a diverse range of colors. While some pieces don't feature much in terms of graphics, others are imbued with standout slogans revolving around anarchic themes. One example of this are the many pieces that boldly state "GENERATION F*CK YOU."
In many others, a large capital "A" is shown within a circle of vines -- a well known anti-authority symbol. Besides the many styles of apparel that's offered in the UNDERCOVER and Supreme Fall/Winter 2016 collection, there's also a number of Doc Martens that help tie it all together.
Trend Themes
1. Collaborative Streetwear - Opportunity for luxury and streetwear brands to collaborate and create highly sought-after collections.
2. Anarchic Fashion - Growing trend of clothing featuring anti-authority symbols and slogans, appealing to a rebellious youth market.
3. Diverse Color Offerings - Increasing demand for clothing collections to offer a wide range of colors to appeal to a broader customer base.
Industry Implications
1. Luxury Fashion - Opportunity for luxury brands to collaborate with streetwear brands to create collections that appeal to a younger demographic.
2. Streetwear Fashion - Opportunity for streetwear brands to partner with luxury brands to create high-end collections that appeal to a broader customer base.
3. Footwear Industry - Opportunity for footwear companies to collaborate with fashion brands to create shoes that tie in with collection themes and appeal to a wider market.
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