The BAPE Champion Collection Features Statement Branding from Both
Riley von Niessen — October 24, 2016 — Fashion
Just a short while ago, Japanese label A Bathing Ape released a collaborative series with Coca-Cola, as well as another with Monster Strike and a selection that featured Halloween-ready Frankenstein graphics -- now, it's back with a BAPE Champion line.
In joining forces with the American sportswear giant, the Japanese label combines its well-known logo with that of Champion, decorating hoodies, jackets, crewnecks and more with both. In addition to this, the BAPE Champion collection makes a prominent use of camouflage prints -- something that the Japanese label has largely associated itself with over the years.
By implementing Champion's expertise, the casual clothing is made with a high-quality construction that's sure to last for years to come. Those looking to pick up some of the pieces will have access to them online and in stores at the end of October.
In joining forces with the American sportswear giant, the Japanese label combines its well-known logo with that of Champion, decorating hoodies, jackets, crewnecks and more with both. In addition to this, the BAPE Champion collection makes a prominent use of camouflage prints -- something that the Japanese label has largely associated itself with over the years.
By implementing Champion's expertise, the casual clothing is made with a high-quality construction that's sure to last for years to come. Those looking to pick up some of the pieces will have access to them online and in stores at the end of October.
Trend Themes
1. Collaborative Streetwear Collections - Opportunity for brands to partner and create unique streetwear collections that combine their logos and aesthetics.
2. Incorporation of Camouflage Prints - Growing trend of brands using camouflage prints in their designs, adding a sense of streetwear authenticity.
3. High-quality Construction in Casual Clothing - Demand for durable and well-constructed casual clothing, providing opportunities for brands to collaborate with experts in sportswear manufacturing.
Industry Implications
1. Fashion and Apparel - The fashion industry can capitalize on the trend of collaboration to create unique streetwear collections that appeal to the youth market.
2. Sportswear - Sportswear brands can explore collaborations with streetwear labels to create high-quality and stylish casual clothing that meets the demands of urban consumers.
3. Online Retail - E-commerce platforms can benefit from the increasing popularity of streetwear collaborations, providing a convenient avenue for customers to access and purchase these unique collections.
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