24Flower in Amsterdam is an Innovative New Retail Concept
Rebecca Byers — February 23, 2015 — Lifestyle
References: 24flower.nl & popupcity.net
Located in Amsterdam, 24Flower is an innovative new concept that borrows inspiration from Dutch automated fast food chain FEBO. All the flowers sold at 24Flower are from the company's greenhouse or from local floral producers.
The floral arrangements are priced based on their freshness, with the 10 Euro bouquet being guaranteed fresh for 10 days, a 7 Euro bouquet being guaranteed for seven days and a 4 Euro bouquet being guaranteed for four days.
The machine is located near the city's NDSM Wharf, a creative hub, and will require a quick ferry ride. Although, the floral arrangements are perfectly packed for such a trip in a sleek handled bag.
24Flower also donates 24 cents from every sale to the Dutch Villa Joep fund for children battling neuroblastoma childhood cancer.
The floral arrangements are priced based on their freshness, with the 10 Euro bouquet being guaranteed fresh for 10 days, a 7 Euro bouquet being guaranteed for seven days and a 4 Euro bouquet being guaranteed for four days.
The machine is located near the city's NDSM Wharf, a creative hub, and will require a quick ferry ride. Although, the floral arrangements are perfectly packed for such a trip in a sleek handled bag.
24Flower also donates 24 cents from every sale to the Dutch Villa Joep fund for children battling neuroblastoma childhood cancer.
Trend Themes
1. Automated Floral Retail - The trend of automated vending machines for fresh floral arrangements would benefit floral retailers looking for new and innovative ways to sell their products.
2. Guaranteed Freshness Pricing Strategy - A guaranteed freshness pricing strategy could disrupt the traditional pricing model in the floral industry and open up new opportunities for retailers.
3. Socially Responsible Vending Machines - The rise of socially responsible vending machines, which donate a portion of sales to charity, could attract socially conscious consumers to automated retail.
Industry Implications
1. Floral Retail - The floral retail industry could benefit from the implementation of automated vending machines for fresh floral arrangements, as it could offer a new and modern way to sell products.
2. Vending Machine Manufacturing - Manufacturers of vending machines could capitalize on the trend by developing specialized machines for fresh flower retail, attracting new customers to their product offerings.
3. Charitable Organizations - Charitable organizations could benefit from the rise of socially responsible vending machines and partner with vendors to raise funds for their causes.
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