The 'Mellow Mushroom' Clothing Line Features Pizza-Inspired Apparel
Katherine Pendrill — December 8, 2015 — Fashion
References: houseofshroom & bustle
The popular pizzeria 'Mellow Mushroom' just debuted a clothing line that features pizza-themed apparel. While many people enjoy eating pizza, there are some who are highly devoted to the savory pie. This clothing line is perfect for those who want to take their pizza obsession to the next level.
'House of Shroom' is the new pizza-themed clothing collection from Mellow Mushroom. The line features a variety of T-shirts, hoodies and beanies devoted to the almighty pie. The quirky designs come from a number of different artists including Buddy Finethy, who created the restaurant's Mel O. Mushroom mascot.
While the idea of a whole clothing line devoted to a single food item may sound unnecessary, the idea seems to resonate with many fast food-loving Millennials.
'House of Shroom' is the new pizza-themed clothing collection from Mellow Mushroom. The line features a variety of T-shirts, hoodies and beanies devoted to the almighty pie. The quirky designs come from a number of different artists including Buddy Finethy, who created the restaurant's Mel O. Mushroom mascot.
While the idea of a whole clothing line devoted to a single food item may sound unnecessary, the idea seems to resonate with many fast food-loving Millennials.
Trend Themes
1. Pizza-themed Clothing - Opportunity for clothing brands to tap into the growing trend of food-inspired fashion by creating lines dedicated to specific foods like pizza.
2. Quirky Food Designs - Designers can explore creating unique and unconventional food-themed designs for apparel that appeal to niche markets, such as pizza enthusiasts.
3. Fast Food Fashion - Fast food chains can capitalize on the popularity of their brand and products by launching their own clothing lines, allowing customers to express their love for their favorite fast food in a fashionable way.
Industry Implications
1. Fashion - Fashion brands can consider incorporating food-inspired designs into their collections, targeting consumers who are looking for unique and quirky apparel choices.
2. Food and Beverage - Food and beverage companies can explore collaborations with fashion brands to create limited-edition clothing lines featuring their iconic products, offering consumers a new way to engage with their brand.
3. Fast Food - Fast food chains can expand their merchandise offering by venturing into the fashion industry, leveraging their brand recognition and customer loyalty to drive additional revenue.
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