Fooji Helps the Restaurant Industry Move into the Texting Era
Meghan Young — May 29, 2015 — Tech
Fooji may very well revolutionize the way people order food from here on out. Bringing the restaurant industry into the 21st century, Fooji will allow people to order using food emojis. The only downside to what seems like a very efficient delivery service is the fact that people can't be make specific requests.
Psfk explains, "Users can’t be picky however as there’s no way of telling Fooji what you like or dislike on your pizza or in your Ramen, and there’s no time for debating on the best fried chicken in town—Fooji decides that for you as well. As the team explain on their website, "If you cant stand the fooji, get out of the kitchen.'” Yet younger generations may not care to add instructions when its quick and easy to use.
Psfk explains, "Users can’t be picky however as there’s no way of telling Fooji what you like or dislike on your pizza or in your Ramen, and there’s no time for debating on the best fried chicken in town—Fooji decides that for you as well. As the team explain on their website, "If you cant stand the fooji, get out of the kitchen.'” Yet younger generations may not care to add instructions when its quick and easy to use.
Trend Themes
1. Emoji Ordering - Restaurants and food delivery services can invest in developing intuitive, user-friendly interfaces that allow customers to order food using emoji.
2. Streamlined Delivery - Businesses can use innovative delivery methods, like Fooji's emoji-based service, to make the ordering process more efficient and build a larger customer base.
3. Generational Preferences - Understanding how younger generations prefer to communicate and interact with businesses can help companies tailor their services to provide a better user experience.
Industry Implications
1. Restaurant Industry - Restaurants can use Fooji's technology to provide a unique and efficient ordering experience that sets them apart from competitors.
2. Food Delivery - Food delivery services can invest in developing creative delivery methods, like emoji-based ordering, to attract more customers and streamline the delivery process.
3. Mobile Technology - As more consumers turn to mobile devices for on-the-go ordering, businesses can invest in developing user-friendly apps and interfaces that leverage the latest mobile technology trends.
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