This Pop-Up Bar Offers Guests the Option to Order Via Emoji
References: independent & eater
This pop-up bar and restaurant called Boxpark is providing guests with the option to use drink-ordering apps. The restaurant will allow guests to use their smartphones and connect to Instagram to place their drink orders. Boxpark is using this existing social media platform to simplify the process.
The drink-ordering app works by connecting to the Boxpark on Instagram and posting a photo that is captioned with a hashtag of an emoji. The pop-up shop supplies menus that pair drinks with particular emojis, so guests can determine which emoji to hashtag. Some emoji drink options include the halo emoji, a palm tree, water, watermelon and the martini.
There are only a few options of emoji drinks to order, but none of them are truly alcoholic cocktails. The pop-up bar decided to serve mocktails during the trial run for this playful experiment.
The drink-ordering app works by connecting to the Boxpark on Instagram and posting a photo that is captioned with a hashtag of an emoji. The pop-up shop supplies menus that pair drinks with particular emojis, so guests can determine which emoji to hashtag. Some emoji drink options include the halo emoji, a palm tree, water, watermelon and the martini.
There are only a few options of emoji drinks to order, but none of them are truly alcoholic cocktails. The pop-up bar decided to serve mocktails during the trial run for this playful experiment.
Trend Themes
1. Emoji Drink-ordering Apps - Integrating drink-ordering with emojis and social media create interactive customer experiences.
2. Mobile Ordering Apps - Providing customers with the option to order drinks or food from their smartphones streamline ordering processes.
3. Mocktail Alternatives - Offering fun and creative mocktails provide non-alcoholic options for customers.
Industry Implications
1. Food & Beverage - Restaurants and bars can implement mobile ordering apps to create differentiated and engaging experiences for customers.
2. Social Media - Social media platforms can explore the implementation of drink and food ordering functionality to expand their app offerings.
3. Hospitality - Hotels and resorts can integrate mobile ordering for room service and poolside dining to enhance customer experience and convenience.
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