This Japanese Vending Machine Lets You Order Coffee and Make a Donation
Laura McQuarrie — June 6, 2015 — Social Good
References: en.rocketnews24 & en.rocketnews24
After picking up a coffee from this vending machine in Japan, it's also possible to do something kind and make a donation. Just like ordering a can of coffee from the machine, it's possible to donate between 10 and 100 yen to the Central Community Chest of Japan, an organization that's part of the United Way network.
Although the exchange of cash is involved, most vending machines transactions are typically thought of as something where you get more than you give, but this is a clever way to help people get rid of loose change for the purposes of social good.
Many of the unusual vending machines that are popping up in Asia are focused on selling goods like fish sauce, live crabs or wine, so in this example, it's heartening to see charity and consumerism coming together.
Although the exchange of cash is involved, most vending machines transactions are typically thought of as something where you get more than you give, but this is a clever way to help people get rid of loose change for the purposes of social good.
Many of the unusual vending machines that are popping up in Asia are focused on selling goods like fish sauce, live crabs or wine, so in this example, it's heartening to see charity and consumerism coming together.
Trend Themes
1. Charitable Vending Machines - Opportunity for vending machines to incorporate charitable donations, giving consumers a chance to support social good while making purchases.
2. Consumer-driven Philanthropy - Rise of consumer-driven initiatives that allow customers to contribute to charitable organizations through their purchases.
3. Innovative Vending Machine Concepts - Increasing development of unique vending machine concepts that go beyond traditional product sales, providing additional value to consumers.
Industry Implications
1. Vending Machine Industry - The vending machine industry can explore incorporating charitable functionalities into their machines to offer customers a way to donate while making purchases.
2. Nonprofit Industry - Nonprofit organizations can partner with vending machine companies to create unique donation opportunities that engage consumers and support social causes.
3. Retail Industry - Retailers can leverage the concept of charitable vending machines to enhance customer engagement and brand loyalty.
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