The New Dalston’s Craft Soda Flavors are Refreshing and Tasty
Michael Hemsworth — April 13, 2018 — Lifestyle
The recently implemented sugar tax in the UK has created quite a stir with brands who retail products with high levels of the sweetener, so brands are responding with new options as seen with Dalston’s craft sodas. While the brand traditionally creates drinks with a low, natural beet sugar formula, the new flavors help to reinforce that it's a great choice when looking for an alternative soda to enjoy.
The new Dalston’s craft soda flavors includes 'Cherryade,' 'Fizzy Elderflower' and the newly reformulated 'Ginger Beer,' which are all crafted with natural ingredients to make them appealing to health-conscious consumers.
Dalston's Managing Director, Dan Broughton, spoke about the new soda offerings when he said, "In the same way that craft beer has exploded in popularity over the past few years, we’re now witnessing a sustained rise in demand for more honest, additive-free and better-tasting soft drinks. Also, as consumers are embracing alcohol-free alternatives at home and on nights out, they’re looking for more exciting soft drinks than the usual sugar-heavy suspects."
The new Dalston’s craft soda flavors includes 'Cherryade,' 'Fizzy Elderflower' and the newly reformulated 'Ginger Beer,' which are all crafted with natural ingredients to make them appealing to health-conscious consumers.
Dalston's Managing Director, Dan Broughton, spoke about the new soda offerings when he said, "In the same way that craft beer has exploded in popularity over the past few years, we’re now witnessing a sustained rise in demand for more honest, additive-free and better-tasting soft drinks. Also, as consumers are embracing alcohol-free alternatives at home and on nights out, they’re looking for more exciting soft drinks than the usual sugar-heavy suspects."
Trend Themes
1. Low-sugar Craft Sodas - Craft soda brands are responding to sugar taxes with low-sugar options flavored with natural ingredients.
2. Additive-free Soft Drinks - The trend towards additive-free and better-tasting soft drinks is rising, creating an opportunity for brands who offer more honest drink alternatives.
3. Alcohol-free Alternatives - As consumers embrace non-alcoholic alternatives, there is an opportunity for brands to create unique and exciting soft drink options.
Industry Implications
1. Craft Beverage Industry - As craft beer gains popularity, the craft soda industry can benefit with low-sugar natural options.
2. Soft Drink Industry - The rising trend of additive-free and better-tasting soft drinks creates opportunities for innovation in the soft drink industry, with brands such as Dalston's leading the way.
3. Non-alcoholic Beverage Industry - The movement towards alcohol-free alternatives presents an opportunity for the non-alcoholic beverage industry to create unique drink options flavored with natural ingredients.
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