Arby's New Chocolate Molten Lava Cake is Made with Ghirardelli Chocolate
Katherine Pendrill — December 27, 2016 — Lifestyle
Arby's may be known for its roast beef, however the chain is now making an effort to bolster its dessert menu with the addition of the Chocolate Molten Lava Cake. Not only is the cake a delicious way to end a meal, its convenient single-serving size also makes it a perfect snack option.
The new Chocolate Molten Lava Cake is a single-serve dessert made from soft chocolate cake filled with warm Ghirardelli chocolate. The cake is then topped with whole chocolate chips and another layer of melted chocolate for an ultra-rich chocolate flavor.
While Arby's has served up a similar lava cake dessert in the past, the new version is made with Ghirardelli chocolate, which demonstrates the chain's effort to use more premium ingredients in order to elevate its menu offerings.
The new Chocolate Molten Lava Cake is a single-serve dessert made from soft chocolate cake filled with warm Ghirardelli chocolate. The cake is then topped with whole chocolate chips and another layer of melted chocolate for an ultra-rich chocolate flavor.
While Arby's has served up a similar lava cake dessert in the past, the new version is made with Ghirardelli chocolate, which demonstrates the chain's effort to use more premium ingredients in order to elevate its menu offerings.
Trend Themes
1. Premium Ingredients in Fast Food - The use of Ghirardelli chocolate in Arby's lava cake highlights the trend of fast food establishments incorporating higher-quality ingredients into their menu offerings.
2. Indulgent Snack Options - Arby's single-serving Chocolate Molten Lava Cake taps into the trend of consumers seeking convenient and indulgent snack options.
3. Elevating Dessert Menus - Arby's addition of the Chocolate Molten Lava Cake demonstrates the trend of fast food chains expanding and enhancing their dessert menus to attract a wider customer base.
Industry Implications
1. Fast Food - Fast food chains like Arby's are innovating their dessert menus to stay competitive and meet the changing tastes and demands of consumers.
2. Premium Chocolate - The use of Ghirardelli chocolate in Arby's lava cake presents a disruptive innovation opportunity in the premium chocolate industry by showcasing its versatility and appeal beyond traditional retail and gourmet channels.
3. Snack Food - Arby's Chocolate Molten Lava Cake as a snack option represents a potential disruption in the snack food industry, offering a decadent and convenient alternative to traditional snack items.
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