Hallmark's Father's Day Greeting Cards Include 360-Degree Videos
Laura McQuarrie — June 14, 2017 — Art & Design
References: hallmark & massmarketretailers
While there are plenty of Father's Day greeting cards that will be delivered on the upcoming holiday, none of them will be as entertaining as Hallmark's new Virtual Reality Cards.
The 2D cards themselves can be taken out of their envelopes and folded to form a pop-up VR-viewing headset. Each of the all-new virtual reality greeting cards are designed to give fathers an action-packed experiences racing, surfing, skydiving and partaking in motorcross sports. To activate each experience, there is an immersive, 360-degree video that is paired with each themed greeting card.
Alongside these VR greeting cards, Hallmark is also experimenting with integrated technology in its newly launched Playlist Cards, which are connected to Spotify playlists to convey a certain mood related to particular sentiments.
The 2D cards themselves can be taken out of their envelopes and folded to form a pop-up VR-viewing headset. Each of the all-new virtual reality greeting cards are designed to give fathers an action-packed experiences racing, surfing, skydiving and partaking in motorcross sports. To activate each experience, there is an immersive, 360-degree video that is paired with each themed greeting card.
Alongside these VR greeting cards, Hallmark is also experimenting with integrated technology in its newly launched Playlist Cards, which are connected to Spotify playlists to convey a certain mood related to particular sentiments.
Trend Themes
1. Virtual Reality Greeting Cards - The use of VR technology in traditional greeting cards presents an opportunity for innovative, experiential marketing strategies.
2. Integrated Technology Cards - The integration of technology such as Spotify playlists into greeting card designs provides opportunities for enhanced personalization and customer engagement.
3. Pop-up Vr-viewing Headset Cards - The design of pop-up cards that can be folded to form a VR-viewing headset presents a unique and playful aspect to traditional greeting cards.
Industry Implications
1. Greeting Card Industry - The incorporation of new technologies presents opportunities for growth and differentiation in the greeting card industry.
2. Virtual Reality Industry - The use of VR technology in greeting cards presents an opportunity for expansion and innovation in the virtual reality industry.
3. Music Streaming Industry - The integration of music streaming services in greeting cards presents opportunities for partnerships and new revenue streams in the music streaming industry.
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