The Branding for Nord is Targeted at Discerning Millennial Consumers
Rebecca Byers — March 16, 2016 — Lifestyle
References: thedieline
This example of hybrid cafe branding encompasses the wide variety of functions the establishment boasts, with an emphasis on agriculture and manufacturing. The graphics-heavy design features stick drawings of food items such as wine, cheese, mushrooms, cutlery, plants, and animals such as deer, cows, crabs and other seafood.
Located in Norway, Nord is a hybrid establishment, boasting a range of functions that includes bakery, coffee shop, roastery, restaurant, cocktail bar and snack bar. The project was actually a rebrand, with Nord tapping the creative team at White Studios to reimagine the experience of the brand. Using icons and simplistic imagery to highlight the brands uniquely diverse range of services, White Studios created a minimal yet memorable branding scheme that is sure to resonate with consumers.
Located in Norway, Nord is a hybrid establishment, boasting a range of functions that includes bakery, coffee shop, roastery, restaurant, cocktail bar and snack bar. The project was actually a rebrand, with Nord tapping the creative team at White Studios to reimagine the experience of the brand. Using icons and simplistic imagery to highlight the brands uniquely diverse range of services, White Studios created a minimal yet memorable branding scheme that is sure to resonate with consumers.
Trend Themes
1. Hybrid Cafe Branding - Opportunity for cafes to differentiate themselves by offering a wide range of services and showcasing their unique offerings through innovative branding.
2. Graphics-heavy Design - Opportunity to create visually striking branding that captures consumers' attention and enhances brand recognition.
3. Reimagined Brand Experience - Opportunity for businesses to refresh their brand image and create a memorable, cohesive experience for consumers.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunities in the food and beverage industry by combining multiple services within a single establishment and transforming the brand experience.
2. Graphic Design - Opportunities for graphic designers to create visually stunning branding and graphics that effectively convey a brand's unique offerings.
3. Hospitality and Entertainment - Opportunities for businesses in the hospitality and entertainment industries to enhance their brand identity and create a multifaceted experience for their customers.
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