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Billboard Craft

Out of home advertising catches major attention with eccentric billboards

Implications - Implications - Sometimes with advertising, art direction or copy comes secondary to what the right creative team can do with a media space as a part of the concept. Ad agencies are growing privy to this fact, catching major consumer attention with billboard spaces that are actively and artistically used as a component of the entire campaign. Ultimately, crafty billboards will help keep the doubted medium prevalent in the industry of advertising.
Trend Themes
1. Artistic Billboards - Ad agencies are using billboards as a part of the entire campaign, making the medium prevalent and exciting with innovative designs.
2. Disruptive Advertising - Unconventional ad campaigns like handmade, shaped, or play-based billboards are a fresh take on traditional advertising strategies.
3. Shocking Ads - Billboards with human props, live cockroaches, and bloody dummies that show the hazards of drinking and driving can increase public awareness through shock value.
Industry Implications
1. Advertising - Advertising agencies and professionals can take inspiration from creative billboard campaigns and explore new ways to make ads that stand out.
2. Marketing - Marketers can use disruption and shock value to create innovative campaigns that grab people's attention and leave a lasting impression.
3. Public Health - Campaigns that show the risks of drinking and driving can educate people and create awareness about social issues to promote safer behavior.
4.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 46 Examples:
924,119 Total Clicks
Date Range:
Aug 10 — Mar 11
Trending:
Warm

Featured Examples

Clean Airvertising
Clean Airvertising
Lead Pencil Studio Successfully Promotes Nothing
Erected at the US-Canada border near Vancouver, B.C. is a steel mesh “billboard” cleverly created by Lead Pencil Studio. Instead of using a generic billboard advertisement, the studio decided to boost… MORE
People-Hanging Campaigns
People-Hanging Campaigns
Don't Drink and Drive Billboards in Russia are Bloody Gruesome
These Don't Drink and Drive billboards from Russia should get you thinking twice the next time you're drinking. The gruesome ads feature a human prop pierced through the billboard, with blood dripping… MORE
Billboard Playgrounds
Billboard Playgrounds
The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
A playground in the sky, the Mesarchitecture 'Double Happiness' installation transforms a billboard into a swing set. Although it may seem like it's all fun and games, this creation actually represents… MORE
Edible Cheesy Billboards
Edible Cheesy Billboards
The Prudence Staite Virgin Mobile Campaign Uses 10 Types of Cheese
Although the tag line for the Prudence Staite Virgin Mobile campaign reads, 'Super Speedy Broadband,' I think it should be changed to, 'Super Cheesy Broadband.' The first one may make more sense in regards… MORE
Hand-Carved Billboards
Hand-Carved Billboards
The Lay's Kettle Chips Billboard in California was Personally Crafted
Lay's Kettle chips have been given the royal treatment in terms of advertising. There has been a billboard built in San Fransisco that was entirely hand-carved from wood. The billboard reads 'All Natural… MORE
play_circle_filledLive Cockroach Billboards
Live Cockroach Billboards
The Terminix Billboard by Publicis Dallas Will Make Your Skin Crawl
If you happen to be around Dallas, you may have seen this crazy guerrilla marketing campaign for Terminix by Publicis Dallas. Terminix is one of America's largest pest control specialists and one of their… MORE
play_circle_filledHand-Drawn Billboards
Hand-Drawn Billboards
The Leo Burnett Chevrolet Campaign Creates its Own Advertisements
The Leo Burnett Chevrolet campaign is yet another mind-blowing marketing initiative by the global ad agency. The campaign follows other original penny-pinching billboard spots by this twosome, including… MORE

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Upcycled Billboard Bags
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Crop Circle Car Campaigns
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Thirst-Quenching Ads
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These Coca-cola Billboards Will Give You an Epic Thirst for More
play_circle_filledOutdoor Display Reality Shows
Outdoor Display Reality Shows
Yellow Pages' 'The Billboard Master' Hosts Contentious Ad Space
Tear-Jerking Advertisements
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The Calgary International Film Festival Billboard is Sad and Funny
Living Insect Ads
Living Insect Ads
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Alarming Outdoor Ads
Alarming Outdoor Ads
Sioux Falls Fire Department Shuts Down Smoking Billboard
Retrospective Political Promos
Retrospective Political Promos
Ford Presidential Museum Billboards Celebrate a Personal Legacy
Chesty Billboards
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Clever Coupon Billboards
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James Ready Beer Gets Creative with Interactive Discount Posters
Truck Collision PSAs
Truck Collision PSAs
Colorado State Patrol Billboard Drives Home 'Don't Tailgate' Message
Brain Cell Microchips
Brain Cell Microchips
The University of Calgary 'Neurochip' Could Result in an Organic Computer
Computer Chip Statement Pieces
Computer Chip Statement Pieces
The 2 Roses Studio Creates Stylishly Accented Jewelery
Bitten Billboards
Bitten Billboards
These Mosquitos Attacking City Prints Are Adbusting With an Artsy Twist
play_circle_filledPhotographing Billboards
Photographing Billboards
The Forever 21 Times Square Billboard Takes Snaps of Passersby
Nerdtastic Treats
Nerdtastic Treats
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Lion Burgers
Lion Burgers
Il Vinaio in Arizona Lets You Sink Your Teeth Into an African Lion
Facebook-Inspired Advertising
Facebook-Inspired Advertising
Social Networking Heads Out of the Home to Billboards & Print Ads
51 Attention-Grabbing Billboards
51 Attention-Grabbing Billboards
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Potato Chip Sushi
Potato Chip Sushi
The Pringles Rice Infusions Campaign is Tempting
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Wooden Animals
Wooden Animals
Wood-Chip Sculptures by Sergei Bobkov are Very Detailed
Butcher Vending Machines
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Bejeweled Billboards
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The Barnardo Campaign Against Child Poverty Raises Eyebrows
Compostable Chip Bags
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Edible Cartoon Art
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The Snow White Apple Images Make Us Want to Take a Bite
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Pesty Creations, From Cyborg Insects to Bugs as Delicacies
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A Texting While Driving PSA Shows Horrific Realism
Publicizing Hotel Cleanliness
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TripAdvisor.com Compiles 2009 List of World's Dirtiest Hotels
Getting Intimate With Insects
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Filigranes Bookstore Uses Sex With Cockroaches To Sell Books
31 Glorifications of Pests
31 Glorifications of Pests
From Spy Pigeons to Rat-Infested Wallpaper
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27 Provocative PETA Protests
From Dead Bodies to Stripping
play_circle_filledBranded Cockroaches Infest NYC
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Zoo York Guerrilla Campaign
Dead Bug Funeral Kits
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Shockvertising Smokefree Campaign
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NHS: Get Unhooked
Political Shockvertising (Part II)
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Tibetan Monk Protest