Ad agencies look beyond traditional media to unconventional space
Implications - Regardless of whether the future of advertising means the death of print and the rise of digital, media sales are often being referenced as this era’s most creative advertising job. Unconventional and highly creative media buys are needed in today’s overcrowded market; the world’s best ad agencies are thus broadening their horizons in media buying, making some very unexpected and often bizarre choices.
Trend Themes
1. Unconventional Media Buys - Ad agencies are turning to unconventional and unexpected media placements to stand out in today's overcrowded market.
2. Incorporating Art Into Marketing - Companies are using artists to create culturally pervasive marketing initiatives.
3. Shockvertising - Advertising campaigns are using shocking or disturbing visuals to raise awareness about important social or environmental issues.
Industry Implications
1. Advertising - Advertising agencies are incorporating unconventional media placements and shockvertising in order to stand out in the crowded advertising market.
2. Art - Companies are hiring artists to create culturally pervasive marketing initiatives incorporating art into marketing campaigns.
3. Environmental Conservation - Shockvertising is being used to raise awareness about important social and environmental issues, including the critically endangered bluefin tuna.
5 Featured, 43 Examples:
1,032,691 Total Clicks
Date Range:
Dec 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
