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Artistic Filmvertising

Ad agencies redesign movie posters with a creative twist

Implications - Giving classic movie posters an artistic touch, ad agencies have begun revamping these adverts’ original styles with minimalism and various forms of typography, turning them into more creative works that showcase films from a different angle. Today’s audience is more media- and art-conscious, not to mention more likely to ignore advertising; as such, marketers hoping to spark renewed interest in their brand must reconsider traditional advertising methods or mediums, and one way to do so is by integrating more artistic elements.
Trend Themes
1. Artistic Filmvertising - Ad agencies revamp classic movie posters with an artistic and minimalist twist to appeal to media- and art-conscious audiences.
2. Pop Culture-inspired Artwork - Artists creating works inspired by recognizable cultural moments must consider minimalism and simplicity to maximize consumer appeal.
3. Traditional Eastern European Touch - The Polish Poster Shop adds a regional spin to popular movies, creating captivating prints using pastels, brushes and paints.
Industry Implications
1. Advertising - Movie posters redesigned with an artistic twist reveal the need for creative and non-invasive advertising to appeal to modern media- and art-conscious consumers.
2. Pop Culture - Pop culture-inspired artwork is an undying market with a broad consumer base, providing opportunities for artists and designers to create new and innovative works.
3. Regional Art - Regional arts and crafts, like the traditional Eastern European style of The Polish Poster Shop prints, can be used to create unique and differentiated products and services for consumers.
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 45 Examples:
1,441,248 Total Clicks
Date Range:
Jun 10 — Mar 11
Trending:
V. Hot
Consumer Insight Topics:

Featured Examples

Honest Best Picture Posters
Honest Best Picture Posters
The Shiznit Makes Literal Posters for This Year's Nominees
I never wanted to see Black Swan until I saw these honest best picture posters. The Shiznit has given the movie posters of five of this year's best picture nominees a literal makeover. These honest best… MORE
Chatty Film Prints
Chatty Film Prints
Typography Meets Movie Trivia in Posters by '37 Posters'
Poster company '37 Posters' knows that some of the most epic films of all time would be nothing without epic lines. In their series of movie posters, 37 Posters uses well-known objects and lines from some… MORE
Super Simplistic Posters
Super Simplistic Posters
Victor Hertz Creates Fantastic Minimalist Movie Posters
Victor Hertz has created some awesome minimalist movie posters that feature common bathroom symbols. Hertz has recreated posters for iconic movies such as Tron, Spiderman and Psycho. These simplistic… MORE
Minimalist Movie Posters
Minimalist Movie Posters
Pedro Vidotto Turns Iconic Movies into Simplistic Artwork
Pedro Vidotto has taken some classic and iconic movies and transformed their promotional posters into minimalistic works of art. Movies like Fight Club, Where the Wild Things Are, Titanic and Toy Story… MORE
Minimalistic Men Prints
Minimalistic Men Prints
The Moxycreative Movie Posters are Inspired by Iconic Men's Style
If you could boil a film down to its most iconic and memorable bits, you would probably envision something similar to these MoxyCreative Movie Posters. Inspired by men's style, they tackled ten of the… MORE
Humorous Movie Recreations
Humorous Movie Recreations
Promotional Tyler Perry Movie Posters are Chuckle-Worthy
As a promotional stunt, Tyler Perry recreated the classic movie posters for The Godfather and Black Swan. This is all due to the April 22nd release of his most recent project which is aptly titled, 'Madea's… MORE
Minimalist Oscar Posters
Minimalist Oscar Posters
The 2011 Best Picture Nominees get Made Over by David Lopez
Relive the 2011 Academy Awards with this set of minimalist Oscar posters by David Lopez. The series features a set of minimalistic print advertisements for the 10 Best Picture nominees, including Black… MORE
Sci-Fi Movie Poster Mashups
Sci-Fi Movie Poster Mashups
Matt Ranzetta Combines Star Wars with Classic Blockbusters
Matt Ranzetta has combined classic films with Star Wars imagery to create the 'Star Wars Movie Poster Series.' The series features posters for movies such as 'Rebel Without a Cause' and 'The Princess Bride'… MORE
Eastern European Film Prints
Eastern European Film Prints
Polish Poster Shop Adds a Traditional Twist to Popular Movies
The Polish Poster Shop has some of the best movie posters I've ever seen. The Polish Poster Shop sells prints of popular movies, redone with a traditional eastern European touch. Much like Polish poster… MORE

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