James Ready Beer Gets Creative with Interactive Discount Posters
Allison Love — August 16, 2010 — Marketing
References: jamesready & adsoftheworld
James Ready beer is one creative company when it comes to advertising their cheap brews. The company has unveiled a series of billboards around the Toronto, Canada area advertising various deals at local stores and tattoo parlors, all in order for beer drinkers to save a buck or two for James Ready beer.
The ads read things like "15% off couples hair removal" and "10% off pots" with the stores address and name underneath it. James Ready Beer has definitely got their target audience down pretty well. What a hilarious way to advertise.
The ads read things like "15% off couples hair removal" and "10% off pots" with the stores address and name underneath it. James Ready Beer has definitely got their target audience down pretty well. What a hilarious way to advertise.
Trend Themes
1. Interactive Advertising - Creating interactive billboards that engage with consumers and offer discounts can revolutionize the advertising industry.
2. Hyperlocal Marketing - Using billboards to promote local stores and establishments is an innovative way to connect with consumers in specific geographic areas.
3. Humorous Advertising - Incorporating humor into advertising campaigns, like James Ready Beer did, can capture attention and create a memorable brand experience.
Industry Implications
1. Outdoor Advertising - The outdoor advertising industry can benefit from embracing interactive billboards that offer personalized and localized deals for consumers.
2. Retail - Retailers can explore partnerships with beer brands, like James Ready Beer, to promote their stores and products through creative and humorous advertising collaborations.
3. Entertainment - The entertainment industry can leverage humorous advertising techniques to engage with audiences and promote upcoming shows, movies, or events.
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