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Social Fitness

The ability to share health and fitness progress enhances consumer motivation

Implications - Many people exercise with friends, which can be more motivating than working out alone. With the rise of social media fitness apps, consumers can now exercise with all 500 of their friends if they wish. The ability to track and share exercise or diet activities makes one accountable to their network, which may be all the incentive necessary for one to continue striving towards health and fitness goals.
Trend Themes
1. Social Fitness Tracking Apps - The trend of social fitness tracking apps allows users to exercise with friends and share activities to increase motivation, providing a disruptive innovation opportunity in the fitness app industry to create new social features for exercise and diet tracking.
2. Smartphone Exercise Devices - The trend of smartphone exercise devices allows individuals to obtain more precise information about their health regimen to track progress and provide a disruptive innovation opportunity to create brand new wearable products for outdoor exercise.
3. Interactive Exercise Apps - The trend of interactive exercise apps motivates users through competitive features and social support, providing a disruptive innovation opportunity to design exercise apps with enhanced gamification features to attract more users.
Industry Implications
1. Fitness App Industry - The fitness app industry can benefit from the social fitness tracking apps trend to create innovative apps with social features that allow users to exercise and share activities with friends for motivation.
2. Wearable Technology Industry - The wearable technology industry can benefit from the smartphone exercise devices trend to create wearable products that allow individuals to track their health regimen with better accuracy.
3. Gaming Industry - The gaming industry can benefit from the family-sized gaming floors trend to create new games and gaming experience that incorporates full-body motion sensors for a more immersive and interactive experience.
2.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 51 Examples:
498,958 Total Clicks
Date Range:
Sep 10 — Nov 11
Trending:
Mild
Consumer Insight Topics:

Featured Examples

Feminine Fitness Apps
Feminine Fitness Apps
Get a Rocking Body With the NikeWomen Training Club App
The new NikeWomen Training Club App is just in time for new year’s resolutions. This belly-blasting app is a breakthrough for fitness applications, making for a must-have amongst health nuts. The NikeWomen… MORE
Interactive Exercise Apps
Interactive Exercise Apps
'Git Fit' for iPhone Turns Working Out into Social Networking
If you're lacking the motivation to go for a jog, 'Git Fit' for iPhone is an app that will rile your competitive spirit because your exercise stats will be visible to your friends. The package comes with… MORE
Smartphone Exercise Devices
Smartphone Exercise Devices
Wahoo Fitness Tracks Your Outdoor Health Regimen
Thanks to technology, we are benefiting more and more on the health and fitness front; take Wahoo Fitness, for example. Tailored to the iPhone, this device attachment monitors your speed, stride, heart… MORE
play_circle_filledFamily-Sized Gaming Floors
Family-Sized Gaming Floors
The e-Sports Ground Offers a Gigantic Virtual Gaming Experience
Recently opened in the Renaissance sports club in Kitasuna, Koto-ku, the e-Sports Ground is a giant gaming floor that lets users do everything from play virtual kick-ball to outrunning moving beams of… MORE
Mileage Tracking Apps
Mileage Tracking Apps
The Nike+ GPS App Tracks Challenges You to Run Farther and Longer
Runners now have an iPhone app to call their own, thanks to the Nike+ GPS app. This app tracks your mileage via Google Maps and offers helpful encouragements from celebrities and trainers. The Nike+ GPS… MORE
Social Media Playground Games
Social Media Playground Games
Nike+ GPS iPhone App Lets You Play Tag With Other Runners
The Nike+ GPS iPhone App has recently received an update, allowing users to play a game of tag with their friends. Although it's not really like the physical game, the concept remains the same: You just… MORE
Personal Trainer Tech
Personal Trainer Tech
MapMyFitness iPhone App Makes Staying In Shape Easier and Cooler Than Ever
Gone are the days when exercising was a seemingly random process of fumbling blindly towards abstract goals, all thanks to the MapMyFitness iPhone App. The app comes with a veritable smorgasbord of capabilities… MORE

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