Ads Earn Minnesota Schools Money After Annual Budget Cuts
Amelia Roblin — October 24, 2010 — Marketing
References: myfoxtwincities & startribune
Ads are starting to crop up on school scoreboards and washrooms, but this St. Francis school has bought into a larger venture that will earn Minnesota schools money. With the conversion of lockers and hallways into billboards, many of the advertisements push healthy eating and lifestyles.
With millions of dollars in budget cuts, educational institutions can recover by selling ad space that will put money back into education. Nevertheless, the enterprise that will earn Minnesota schools money is troubling -- what if future promoted products are not in youths' best interest?
With millions of dollars in budget cuts, educational institutions can recover by selling ad space that will put money back into education. Nevertheless, the enterprise that will earn Minnesota schools money is troubling -- what if future promoted products are not in youths' best interest?
Trend Themes
1. Ad Space on School Property - Selling ad space on school property allows educational institutions to generate revenue and offset budget cuts.
2. Promoting Healthy Lifestyles - Advertisements on lockers and hallways can be used to promote healthy eating and lifestyles among students.
3. Monetizing Physical Assets - Converting lockers and hallways into billboards offers a new way for schools to monetize their physical assets.
Industry Implications
1. Education - Selling ad space in schools presents a disruptive innovation opportunity for the education industry to generate funds.
2. Advertising - Promoting products and services through school billboards presents a unique advertising opportunity to reach a captive student audience.
3. Health and Wellness - Using lockers and hallways as billboards to promote healthy eating and lifestyles creates opportunities for the health and wellness industry to reach and educate young people.
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