Analogies and visualizations clarify the nature of social media
Implications - For the less web-wise, a visual translation of the crowded social media world is helpful in understanding the impact of social media. Artists and social media specialists are creating social media metaphors—creative analogies, visualizations and comparisons between the Internet and almost anything—that are engaging, insightful and provide clarity to less social media-savvy consumers and brands.
Trend Themes
1. Social Media Visualization - Artists and social media specialists are creating social media metaphors—creative analogies, visualizations and comparisons between the internet and almost anything—that are engaging, insightful and provide clarity to less social media-savvy consumers and brands.
2. Social Media Infographics - Infographics that celebrate 100 million new Twitter accounts and illustrate the 7 types of iPhone users have become a popular trend to help explain social media to the non-web-savvy population.
3. Digital Identity Personification - Personifying digital identities has become a disruptive innovation opportunity with websites such as Flowtown creating internet profiles as if in the pages of a high school yearbook, and Stick With Me Baby Mac stickers being created by a group of designers to personalize a MacBook in a sea of Apple products.
Industry Implications
1. Marketing & Advertising - Opportunities lie in finding creative ways to visually represent complex social media concepts, as well as personifying digital identities for personalized and unique marketing strategies.
2. Technology - With social media and smartphone usage predominating online and mobile experiences, innovations in consumer-friendly tech should consider how to help users navigate and understand the digital landscape easily.
3. Art & Design - The growth of social media has enabled disruptive innovation in artistic expression, with artists using platforms to share thought-provoking pieces on the effects of social connectivity and identity.
6 Featured, 49 Examples:
1,240,405 Total Clicks
Date Range:
Jun 10 — Feb 11
Trending:
Warm
Consumer Insight Topics:
