Consumers display their children and pets online without concern for privacy
Implications - The boundaries of what should and should not be shared are being blurred, as social media allows any consumer to share every aspect of his or her life. Some are even creating entire blogs and social media accounts in the names of their pets or children. The creation of an online presence for a being that can’t even voice their own opinion raises doubt about consumer concern for privacy, and poses the question, is anything sacred anymore?
Trend Themes
1. Virtual Overshares - Consumers are blurring the boundaries between private and public with the creation of social media accounts dedicated to children and pets.
2. Crowdsourced Kid Witticisms - Online forums such as My Kid is Gifted allow parents to share and archive funny and clever things their children say.
3. Funny Feline Stereotypes - Blogs and websites that create infectious memes are more likely to get noticed by people on the Web and can be hilariously random.
Industry Implications
1. Social Media - Opportunities for businesses to create user-friendly platforms to help parents and pet owners archive and share their treasured moments online.
2. Content Creation - Opportunities for creative writers and artists to produce humorous, relatable content around children and pets.
3. Fashion Industry - Opportunities for fashion brands to explore new markets, such as fashionable toddlers, and engage younger audiences.
6 Featured, 53 Examples:
1,500,673 Total Clicks
Date Range:
May 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
