The 'Life Adventure' Company Practices Eye-Catching Shockvertising
Mihkel Kulaots — January 18, 2011 — Marketing
References: eluseiklus.ee & simplimo.ee
A company called Life Adventure in Estonia (located in Northern Europe) knows that mere car sticker ads don't work anymore; nowadays you need something bigger and more realistic to be noticed. The company which offers fun hikes, hunting, bird-watching trips and wilderness adventures recently placed a dummy on a car as a clever way to promote their brand and services.
Life Adventure sure knows how to catch the eye of potential customers with their outlandish advertising tactic!
Life Adventure sure knows how to catch the eye of potential customers with their outlandish advertising tactic!
Trend Themes
1. Realistic Advertising - Opportunity for companies to market their products/services in a more realistic way.
2. Shockvertising - Opportunity for companies to use shocking and outlandish advertising tactics to grab the attention of potential customers.
3. Experiential Marketing - Opportunity for companies to create memorable and immersive experiences for customers to promote their brand/service.
Industry Implications
1. Tourism - Opportunity for tourism companies to use unique and unconventional advertising tactics to promote their services and offerings.
2. Outdoor Recreation - Opportunity for outdoor recreation companies to create immersive and exciting advertising campaigns to attract customers.
3. Automotive - Opportunity for automotive companies to partner with advertisers to create eye-catching and memorable car wraps to promote their brand and products.
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