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Typecast Mockery

Traditionally taboo stereotypes become a lighthearted but edgy source of humor

Implications - Today’s humor is truly uninhibited, with traditionally unacceptable subject matter, such as stereotypes, becoming the basis of jokes. At times shocking, stereotype mockery can signify the comfortable self-ownership of a consumer, who might consider themselves a member of the sub-group at which they laugh. As casual attitudes and decreased sensitivity continue to grow, so too does the amount of risk a marketer or brand can take in capturing consumer attention.
Trend Themes
1. Stereotype Mockery - Using traditionally taboo stereotypes has become a source of humor, signaling comfort and self-ownership in consumers.
2. Nerd Chic - The rise of nerd chic in recent years is changing the previous perception of what is cool and encouraging designers, artists, and photographers to appeal to a broader range of consumers with diverse looks and tastes.
3. Social Media Parodies - Creating memes and satirical content surrounding social media archetypes encourages user engagement and offers a spot-on send-up of familiar (and annoying) personalities on social media.
Industry Implications
1. Fashion - Designers can take advantage of nerd chic and use stereotypes to encourage self-expression in consumers through their clothing choices.
2. Entertainment - Satirical and humorous content that parodies stereotypes and social media personalities can garner user engagement and create a loyal following.
3. Marketing - By using stereotypes in a humorous way, marketers can take risks in capturing consumer attention and encouraging self-ownership and comfort among their audience.
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 57 Examples:
1,671,497 Total Clicks
Date Range:
May 10 — Mar 11
Trending:
Hot

Featured Examples

Social Media Archetype Parodies
Social Media Archetype Parodies
'How to Suck at Facebook' is a Hilariously Spot-On Spoof
The folks at TheOatmeal.com are no strangers to hilarious pop culture parodies and satire, but even they have outdone themselves with this hilariously acerbic and spot-on send-up of Facebook's most familiar… MORE
iPhone User Infographics
iPhone User Infographics
The '7 Types of iPhone Users' Celebrates the launch of Verizon iPhones
If you are, or know someone who is an iPhone user, then chances are you will get a good laugh out of this ‘7 Types of iPhone Users’ made by the folks at AllAreaCodes.com in order to... MORE
Personified Website Stereotypes
Personified Website Stereotypes
The Social Media Class of 2011 is the Web's Pop Culture Prequel
There are many who struggle to define social networking, but few examples come cross as funny as the Social Media Class of 2011 by Flowtown. Categorizing some of the most popular user interactive websites… MORE
Funny Feline Stereotypes
Funny Feline Stereotypes
Total Cat Move is a Hilarious Blog for Cat Lovers
Total Cat Move playfully parodies felines from pop culture, classic literature, Internet memes, and just about anything else you can imagine. TCM satirizes all cat stereotypes from hating dogs to crazy… MORE
Juvenile Hairstyle Rules
Juvenile Hairstyle Rules
'Who Can Wear Pigtails?' Chart Makes it Obvious Who Can't
Part of the Seventeen Magazine Project, the 'Who Can Wear Pigtails?' Chart is a funny set of images that points out celebs who should avoid the ubiquitous little-girl hairstyle. The hilarious Jamie Keiles… MORE
Dorky Illustration Tees
Dorky Illustration Tees
'Know Your Nerds' Tee by Riccardo Bucchioni Charts Out All the Geeks
The 'Know Your Nerds' tee by Riccardo Bucchioni is a nerdtastic piece of clothing that is educational too! With cute illustrations, this t-shirt keeps you up-to-date, teaching you all about the different… MORE
Funky Stereotypical Characters
Funky Stereotypical Characters
Daniel Brokstad Illustrates Popular Pigeonholed People
Daniel Brokstad has created three illustations featuring some common stereotypes. The collection of characters looks at the hipster, punk and gangsta. All the the cartoon images are boys who have creepy… MORE

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