The Mesarchitecture 'Double Happiness' Reinterprets Our Desires
Meghan Young — November 11, 2010 — Marketing
References: mesarchitecture & psfk
A playground in the sky, the Mesarchitecture 'Double Happiness' installation transforms a billboard into a swing set. Although it may seem like it's all fun and games, this creation actually represents an important social message.
By converting a medium of materialistic advertising into a playground, the Mesarchitecture 'Double Happiness' installation shows that we are being driven by desires throughout our daily lives. As the creators put it, "This piece of urban furniture, by being nomad, allows the reactivation of different public spaces. It enables inhabitants to reappropriate fragments of their city."
By converting a medium of materialistic advertising into a playground, the Mesarchitecture 'Double Happiness' installation shows that we are being driven by desires throughout our daily lives. As the creators put it, "This piece of urban furniture, by being nomad, allows the reactivation of different public spaces. It enables inhabitants to reappropriate fragments of their city."
Trend Themes
1. Playful Urban Spaces - There is a trend towards creating urban installations that encourage play and foster community engagement in public spaces.
2. Artistic Activism - There is a trend towards using art installations to communicate important social messages and promote activism in public spaces.
3. Reclamation of Public Spaces - There is a trend towards reimagining and activating underutilized public spaces by repurposing urban infrastructure and furniture.
Industry Implications
1. Urban Planning - Urban planners and designers can capitalize on the trend towards playfulness and community engagement by incorporating innovative installations into public spaces.
2. Advertising - The advertising industry could disrupt their traditional models by repurposing their billboards into interactive and artistic installations that promote social messages.
3. Art and Design - The art and design industry can innovate by creating interactive and thought-provoking installations that challenge our perceptions of public spaces and promote social change.
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