Entertainment is readily available to consumers whenever, wherever
Implications - Personal entertainment is reaching new heights, with oddly placed consoles and other methods of distraction keeping consumers entertained everywhere they go. Today’s consumer is perpetually distracted by digital devices, handheld video games and mobile gadgets; integrating these pieces into virtually every facet of daily life may mean the end of peace and quiet.
Trend Themes
1. On-the-go Entertainment - The trend of constant entertainment through digital devices and handheld video games has resulted in products such as in-car arcades and cabinet-mounted tablets, offering companies the opportunity to provide consumers with immediate satisfaction and access to their products.
2. Augmented Toilets - The integration of technology into bathrooms has resulted in innovative toilet designs such as musical toilets and cabinet-mounted tablets in bathrooms, allowing companies in the bathroom fixture industry to create products that offer a unique and high-tech experience for consumers.
3. Toilet Humor - The trend of adding humor and fun to everyday experiences has resulted in products such as toilet newspapers and the playable Pac-Man costume, providing businesses the opportunity to create unique and entertaining products for consumers that keep them engaged and amused.
Industry Implications
1. Entertainment Industry - The entertainment industry can utilize the constant need for on-the-go entertainment and create innovative solutions that cater to the demand for immediate satisfaction.
2. Bathroom Fixture Industry - The bathroom fixture industry can embrace the trend of augmented toilets and incorporate technology into their products, providing consumers with a unique and high-tech experience.
3. Product Development Industry - There is an opportunity for the product development industry to create entertaining and humorous products such as toilet newspapers and playable costumes, that add excitement and fun to everyday experiences.
