Physical retailers offer browsing customers a social media experience
Implications - Some retailers who lack a strong social media presence are looking at other ways to lure digitally savvy customers into their shops. Virtual displays that allow customers to share their shopping experiences, and iPads that let patrons instantly connect to the web, appeal to the consumer who looks at shopping as a social experience, or who simply requires digitalization to be part of everything they do.
Trend Themes
1. In-store Virtual Displays - Retailers are using virtual displays to offer customers new ways to share shopping experiences and connect instantly to the web.
2. Social Media Pop-up Stores - Pop-up stores like Kotex and Smoyz's pop-up Pinterest store are becoming more prevalent, helping brands to connect with and engage customers through social media.
3. Social Media-integrated Hospitality Services - Hotels such as Spain’s Sol Wave House are catering to the social media experience with an exclusive app that allows guests to interact with each other and utilize social platforms even further.
Industry Implications
1. Retail Industry - The retail industry should take advantage of virtual displays and pop-up stores, as well as utilizing social media to reach digitally savvy customers.
2. Hospitality Industry - The hospitality industry can take note from hotels like Sol Wave House and create a more social media-integrated experience for their guests.
3. Marketing Industry - The marketing industry should heavily intergrate social media within promotional campaigns, like Le Chateau's using twitter, Facebook, and Instagram, to bring fresh excitement to their brand.
4 Featured, 35 Examples:
274,876 Total Clicks
Date Range:
Feb 11 — Dec 13
Trending:
Average
Consumer Insight Topics:
