Social media-connected programs integrate interactivity with entertainment
Implications - More TV programs are combining social networking with entertainment, allowing consumers to watch programs “with” as many friends (and strangers) as they choose. As interactivity and social connectivity become essential to everyday living, the ability to share real-time opinions and comments with peers during a TV show or live event will become a valuable, and maybe necessary, addition to the enjoyment of entertainment.
Trend Themes
1. Social TV - The integration of social media with television programming has created a new level of interactivity and connectivity that can enhance the viewer experience.
2. Second-screen Experiences - The trend of using a second screen while watching television, such as a smartphone or tablet, has led to new opportunities for engagement with TV programs.
3. Live Streaming - The availability of live streaming technology has allowed for real-time participation and viewing experiences for remote viewers of live events.
Industry Implications
1. Media and Entertainment - By leveraging new technologies and social media platforms, the media and entertainment industry can create more interactive experiences that drive audience engagement and create new revenue streams.
2. Advertising and Marketing - With the rise of social TV and second-screen experiences, brands can create innovative advertising and marketing campaigns that integrate with television programming and provide targeted engagement opportunities.
3. Technology - The development of new technologies, such as advancements in live streaming and mobile app development, will continue to shape the future of the media landscape and create opportunities for disruption in multiple industries.
5 Featured, 40 Examples:
247,073 Total Clicks
Date Range:
Dec 10 — Mar 11
Trending:
Untested
Consumer Insight Topics:
