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Idolized Aging

The marks of age become badges of honor to wear with pride

Implications - No longer a battled plague, but a form of beauty, aging is receiving more positive attention from society as photographers and ad agencies seek out older models to revere and admire. Age admiration points to a shift in consumer attitude: aging is something to look forward to, and not something against which one must battle.
Trend Themes
1. Age Admiration - Aging is no longer a battle to be fought, but a beauty to be admired and revered. This trend is leading to a shift in consumer attitude, where aging is looked forward to instead of being fought against.
2. Active Aging - The Peter Zander 'Seniors' photography series focuses on an active life after retirement. This trend of showcasing the elderly engaging in various physical activities poses a challenge to public perception that older people are inactive.
3. Granny Glam - The 'Granny Glam' pictorials captured by Anna Skladmann demonstrate that confidence is the key to looking sexy at any age. This trend celebrates the beauty of people of all ages, particularly older models who exude self-assurance and style.
Industry Implications
1. Fashion & Beauty Industry - The age admiration trend is disrupting the fashion and beauty industry, with more positive attention being given to older models and their unique beauty.
2. Consumer Goods Industry - Active aging trend is providing opportunities for companies in the consumer goods industry to create products that cater to an older, active market segment, such as fitness equipment and health supplements.
3. Photography Industry - The granny glam trend is disrupting the photography industry, demanding for more inclusive representation of people of all ages as models in photoshoots.
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 63 Examples:
3,955,350 Total Clicks
Date Range:
Dec 09 — Mar 11
Trending:
V. Hot

Featured Examples

Granny Glam Pictorials
Granny Glam Pictorials
Anna Skladmann Shoots Sizzling Portraitures of People of All Ages
Anna Skladmann is an inventive photographer who demonstrates a full understanding of life in this series of varied subjects. Featuring models of all different shapes and ages, particularly hot grannies,… MORE
Bizarre Neighborhood Prints
Bizarre Neighborhood Prints
'People of Da Hood' Features Badass Gangster Grandmas
This 'People of Da Hood' website features a variety of weird and bizarre photographs of random people from various neighborhoods around the world. From gun-toting grandmas to pimped-out McDonald-mobiles,… MORE
Bare Elderly Islanders
Bare Elderly Islanders
Florida Calendar Girls Expose Breasts for an Eco Cause
ECO activist and radio host, Erika Biddle heard Governor Arnold Schwarzenegger say that “if the environmentalist movement wants more participation, they need to make it sexier.” That statement brought… MORE
Senior Citizen Portraiture
Senior Citizen Portraiture
Marc Gabay Photographs Experienced Individuals
Marc Gabay takes amazing street photographs of an older generation. There's something about the elderly that is so captivating; it's almost as if you can sense all of their experiences and stories that… MORE
Artistic Elderly Extremities
Artistic Elderly Extremities
The Algo 'Hands of an Artist' Series Shows Wrinkled Paws
The Algo 'Hands of an Artist' series is an inventive set from photographer Alex, aka Algo. The series pays homage to the most useful of all human appendages and the intricate detail within them. Algo… MORE
Eccentric Eldertography
Eccentric Eldertography
Jean-Francois Aloisi Sees Beauty in Age
I may not look at elders like I look at babies, but sometimes a similar feeling arises in which all I can do is smile kindly at the cuteness embodied in wisdom and wrinkles--Jean-Francois Aloisi knows… MORE
Active Aging Photoshoots
Active Aging Photoshoots
The Peter Zander 'Seniors' Series is Full of Life
The Peter Zander 'Seniors' photography series captures the elderly at some of their most expressive moments. They are seen swimming, running track, playing instruments and spending time with family. This… MORE
Collaged Graffiti Art
Collaged Graffiti Art
Pedro Matos Paints the Wrinkled and Wise
With a focus on elders, Pedro Matos' artwork draws attention to the beauty of age and wisdom. More traditional than your typical graffiti paintings, Matos creates mixed-media pieces that are distressed… MORE
play_circle_filledStyle-Stalked Seniors
Style-Stalked Seniors
Sicily is the Most Fashionable Town in this Charming Video
The "most fashionable town in the world" video attempts to articulate the flexible and liquid concept of fashion by showing some style-savvy Sicilian senior citizens. The “cool” capacity of the senior… MORE

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