Advertising agencies shed inhibitions and opt for raw sexuality
Implications - Sexvertising is becoming even more shocking, with blatant phallic references given the green light in marketing. Using extremely graphic sexual imagery to incite innate animalistic desires, aggressive sexvertising in print ads and commercials are strategically skipping the “foreplay,” and taking a much more brazen approach to consumer engagement.
Trend Themes
1. Sexvertising - Advertising agencies are opting for raw sexuality as a marketing strategy.
2. Suggestive Symbol Ads - Companies are utilizing suggestive symbols in their ads to convey a sexy image while remaining tasteful
3. Horrifying Hygiene Ads - Some companies use shock tactics to get their point across to the consumer using humorous and/or disgusting images.
Industry Implications
1. Alcohol - Alcoholic brands are putting out ads with phallic references to promote their product with sex appeal.
2. Condoms - Condom manufacturers are using humor, suggestive symbols, and shock tactics to promote safe sex, making a once taboo topic more engaging and accessible.
3. Direct Mail - Companies are using direct mail to promote products with humorous and effective execution and concepts.
6 Featured, 49 Examples:
5,409,298 Total Clicks
Date Range:
Oct 10 — Feb 11
Trending:
V. Hot
Consumer Insight Topics:
