The Leo Burnett Chevrolet Campaign Creates its Own Advertisements
Armida Ascano — December 9, 2010 — Marketing
References: jvm & creativecriminals
The Leo Burnett Chevrolet campaign is yet another mind-blowing marketing initiative by the global ad agency. The campaign follows other original penny-pinching billboard spots by this twosome, including nature frames and wood-carved out of home fixtures.
This time, the Leo Burnett Chevrolet campaign uses analogue artistic methods to implement the idea of simplicity. This viral video shows a backlit billboard being hand-drawn by an artist in a suit. Check out the featured gallery and attached video to get a closer look at the Leo Burnett Chevrolet campaign.
This time, the Leo Burnett Chevrolet campaign uses analogue artistic methods to implement the idea of simplicity. This viral video shows a backlit billboard being hand-drawn by an artist in a suit. Check out the featured gallery and attached video to get a closer look at the Leo Burnett Chevrolet campaign.
Trend Themes
1. Hand-drawn Advertisements - Disruptive innovation opportunity: Explore the use of traditional art techniques to create unique and eye-catching advertisements.
2. Analog Marketing - Disruptive innovation opportunity: Embrace analog methods in marketing campaigns to stand out in a digital-dominated landscape.
3. Artistic Billboards - Disruptive innovation opportunity: Incorporate artistic elements in billboard designs to create visually captivating experiences and enhance brand impact.
Industry Implications
1. Advertising - Disruptive innovation opportunity: Integrate unconventional advertising techniques to engage consumers in new and memorable ways.
2. Marketing - Disruptive innovation opportunity: Experiment with non-traditional marketing strategies that leverage analog approaches for maximum impact.
3. Out-of-home Advertising - Disruptive innovation opportunity: Rethink traditional out-of-home advertising by incorporating hand-drawn elements for a visually striking and memorable presence.
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