The Pringles Rice Infusions Campaign is Tempting
Luisa Amanda Gomes — June 18, 2010 — Lifestyle
References: pringles & advertlover
The Pringles Rice Infusions ads above certainly make this new product look like one enticing treat for any chip lover. The Pringles Rice Infusions are exactly what you think they are--rice snacks done right. Unlike healthy rice cakes that lack excitement and flavor, though, these chips look just like beloved junk food with a twist.
Advertising agency Grey of Hong Kong has portrayed these rice chips as mouth-watering sushi with a crunch. This snack looks good to me because I’ve always wished my rice had some crunch!
Advertising agency Grey of Hong Kong has portrayed these rice chips as mouth-watering sushi with a crunch. This snack looks good to me because I’ve always wished my rice had some crunch!
Trend Themes
1. Rice Snacks - The rise of rice snacks with unique flavors and textures presents an opportunity for brands to disrupt the snack industry.
2. Junk Food Reinvention - Reinventing traditional junk food snacks into healthier alternatives with added benefits like texture and flavor presents an opportunity for new and innovative product lines.
3. Innovative Snack Packaging - As snack products continue to diversify, packaging innovation can help brands stand out and attract consumers with unique designs and functions.
Industry Implications
1. Snack Food - The snack food industry can capitalize on the rise of healthier snack options with more diverse flavor and texture profiles.
2. Advertising - Marketing agencies can use creative campaigns to help promote unique snack products and capture the attention of consumers.
3. Food Packaging - Designers and manufacturers of food packaging can work with snack companies to develop innovative packaging solutions that enhance the product experience and promote brand recognition.
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