These Mosquitos Attacking City Prints Are Adbusting With an Artsy Twist
Vittoria Natarelli — August 1, 2010 — Marketing
References: thisblogrules
This montage of mosquitos attacking city prints is the work of an unknown artist who placed replicas of dead mosquitos all over a couple billboards. The dead bug bodies are a stark contrast to the smooth and beautiful faces of celebrities and models.
These shots of mosquitos attacking city prints is a great idea and has many people puzzled. See other adbusting techniques from guerrilla artists below.
Implications - Advertising has seen a tumultuous evolution from its early days that has tapped into multiple mediums and tactics. While there are both passive and educated consumers, the educated consumers take it upon themselves to make statements about the "true" nature of advertising. Many artworks and billboards parody popular advertisements to send these messages that pique the interests of many consumers.
These shots of mosquitos attacking city prints is a great idea and has many people puzzled. See other adbusting techniques from guerrilla artists below.
Implications - Advertising has seen a tumultuous evolution from its early days that has tapped into multiple mediums and tactics. While there are both passive and educated consumers, the educated consumers take it upon themselves to make statements about the "true" nature of advertising. Many artworks and billboards parody popular advertisements to send these messages that pique the interests of many consumers.
Trend Themes
1. Mosquito Adbusting - The use of mosquitos attacking city prints in advertising disrupts traditional advertising methods and grabs attention.
2. Guerrilla Art - Artists utilizing adbusting techniques challenge the norms of advertising, creating thought-provoking and unconventional campaigns.
3. Parody Advertising - Parodying popular advertisements through artworks and billboards provides a platform for commentary on the true nature of advertising.
Industry Implications
1. Outdoor Advertising - The use of mosquitos attacking city prints presents an opportunity for outdoor advertising companies to create innovative and attention-grabbing campaigns.
2. Art and Design - The rise of guerrilla art and adbusting techniques opens up opportunities for artists and designers to challenge traditional advertising methods and create impactful campaigns.
3. Marketing and Advertising - The trend of parody advertising through artworks provides marketing and advertising professionals with an avenue to engage consumers through thought-provoking and humorous campaigns.
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