Solutions for singles offer quick fixes for a broken heart
Implications - Rather than wallow in misery, single consumers are taking matters into their own hands with substitute lovers and quick fixes for heartache. Unlike their more scandalous sister (sex), however, the single-status solutions of today are based on affection, playfulness and novelty. With today’s emphasis on fast living, quick distractions for a broken heart are essential; consumers just don’t have the time to mourn.
Trend Themes
1. Substitute Lovers - Singles are finding and creating substitute lovers as a quick distraction for heartache.
2. Heartbreak Healing - Products and services are being designed to help consumers heal and battle the blues of a break-up.
3. Virtual Affection - Apps and services are providing individuals with virtual affection through text messages to boost confidence and emotional support.
Industry Implications
1. Personal Well-being - Companies in the personal well-being industry could innovate products and services that provide emotional support for people experiencing heartbreak.
2. Tech - Technology companies and app developers can create more virtual affection services to improve emotional well-being.
3. Fashion - Fashion companies can design fashionable accessories that offer emotional comfort and serve as a substitute for a significant other.
5 Featured, 39 Examples:
631,666 Total Clicks
Date Range:
Mar 10 — Mar 11
Trending:
Warm
Consumer Insight Topics:
