Disney Parks Are Now Offering Cotton Candy That Lights Up
Mishal Omar — June 5, 2017 — Lifestyle
References: disneyfoodblog & refinery29
Disney parks around the world are now offering light up cotton candy that adds a fun element to this already playful snack, and provides incentive for those who purchase it to post about it on social media.
The light up cotton candy is able to glow with lights due to the sticks that the food is served on, which feature flashing lights in various colors. The lights are able to glow through the cracks of the cotton candy, offering a unique aesthetic appeal to a snack that is already very popular among younger consumers.
Disney's new glowing cotton candy provides more incentive for those who would otherwise avoid the snack to purchase it, while simultaneously giving them more incentive to post about the Disney brand on social media.
The light up cotton candy is able to glow with lights due to the sticks that the food is served on, which feature flashing lights in various colors. The lights are able to glow through the cracks of the cotton candy, offering a unique aesthetic appeal to a snack that is already very popular among younger consumers.
Disney's new glowing cotton candy provides more incentive for those who would otherwise avoid the snack to purchase it, while simultaneously giving them more incentive to post about the Disney brand on social media.
Trend Themes
1. Light-up Food - Developing unique food items that have a light-up feature helps to attract a younger audience, create buzz on social media and increases the visual appeal of the food.
2. Social Media Incentivized Promotions - Offering visually appealing and shareable food items creates a buzz on social media, leading to more engagement and influence over potential consumers.
3. Interactive Food Experience - Providing sensory experiences through visually appealing and interactive food items creates a more immersive experience for consumers, thereby increasing engagement and loyalty.
Industry Implications
1. Theme Parks - Theme parks can use light-up food items to enhance the visual appeal of their food offerings, attract younger audiences, and create promotional content for social media channels.
2. Food and Beverage - The food and beverage industry can explore incorporating interactive and visually appealing features into their products and packaging to create unique and shareable experiences that increase engagement among consumers.
3. Entertainment - Entertainment companies can utilize light-up food items to enhance their brand experience, and create buzz on social media to reach potential customers and create a more immersive experience for their audience.
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