'Pokemon Go Adventure Week' Offers Special Incentives to Players
Mary Van Puymbroeck — May 17, 2017 — Tech
References: nianticlabs & mashable
Thursday May 18, 2017 marks the beginning of 'Pokemon Go Adventure Week.' The popular virtual game has been inspiring events with various themes for some time now -- however, this is the first week-long event. The theme this time around will be "rock Pokemon" so more Pokemon that fit this description will be spawned (think Omantye, Kabuto, Aerodactyl, Onix, and Sudowoodo).
Trainers can also expect more items available at PokeStops to help players stock up for their adventures, faster access to buddy candy and a new hat available in the avatar wardrobe.
These events are created two-fold to to help generate interest in the game as well as to create a time when trainers can expect more players out and about playing the game. Pokemon Go Adventure Week will likely help foster more companionship within the game through new buddy incentives.
Trainers can also expect more items available at PokeStops to help players stock up for their adventures, faster access to buddy candy and a new hat available in the avatar wardrobe.
These events are created two-fold to to help generate interest in the game as well as to create a time when trainers can expect more players out and about playing the game. Pokemon Go Adventure Week will likely help foster more companionship within the game through new buddy incentives.
Trend Themes
1. Enhanced In-game Incentives - Creating special events and incentives can drive increased player engagement in virtual games like Pokemon Go.
2. Themed Week-long Events - Introducing week-long events with specific themes can create excitement and sustained interest among virtual game players.
3. Social Collaboration Features - Incorporating features that encourage social interaction and collaboration can enhance the overall gameplay experience of virtual games.
Industry Implications
1. Mobile Gaming - The mobile gaming industry can leverage the success of Pokemon Go Adventure Week by implementing similar event-based promotions and in-game incentives.
2. Augmented Reality - Augmented reality companies can explore partnerships with virtual gaming platforms to create immersive and engaging experiences for players.
3. Marketing and Advertising - Marketing and advertising professionals can utilize the concept of themed week-long events to create innovative promotional campaigns for brands.
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