McDoanld's is Currently Testing a Line of Frozen Sodas
Katherine Pendrill — September 13, 2016 — Lifestyle
References: brandeating
While the season for cold drinks may be drawing to a close, McDonald's is currently experimenting with the concept of frozen sodas. Similar to the slushie-style drinks the chain offers in countries such as Thailand, Malaysia and Australia, the new drinks put a tasty twist on ordinary soda.
The new frozen sodas are currently being tested at locations in the Wichita area, as well as parts of central and western Kansas. The drinks themselves consist of Coca-Cola sodas such as Wild Cherry Fanta and Raspberry Fanta in the form of ice-cold slushies. If picked up at other locations, the new drinks would join McDonald's existing frozen beverage lineup, which includes lemonades and coffee-based frappes.
The new frozen fountain drinks demonstrate one way that McDonald's can reinvent its soda drinks.
The new frozen sodas are currently being tested at locations in the Wichita area, as well as parts of central and western Kansas. The drinks themselves consist of Coca-Cola sodas such as Wild Cherry Fanta and Raspberry Fanta in the form of ice-cold slushies. If picked up at other locations, the new drinks would join McDonald's existing frozen beverage lineup, which includes lemonades and coffee-based frappes.
The new frozen fountain drinks demonstrate one way that McDonald's can reinvent its soda drinks.
Trend Themes
1. Frozen Fountain Drinks - McDonald's is testing a line of frozen sodas, reinventing its soda drinks.
2. Slushie-style Drinks - McDonald's offers slushie-style drinks in countries like Thailand, Malaysia, and Australia, creating a refreshing twist on ordinary soda.
3. Ice-cold Slushies - McDonald's is experimenting with ice-cold slushies made from Wild Cherry Fanta and Raspberry Fanta, offering a cool and tasty alternative to traditional soda.
Industry Implications
1. Fast Food - The fast food industry can explore the potential of frozen fountain drinks to enhance their beverage lineup and attract customers.
2. Beverage - The beverage industry can take inspiration from McDonald's frozen sodas and develop their own innovative slushie-style drinks to cater to consumer preferences for unique soda options.
3. Fast Casual Restaurants - Fast casual restaurants can capitalize on the frozen fountain drinks trend and introduce their own version of ice-cold slushies to differentiate themselves from traditional fast food chains.
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