Red Bull Introduces Its New Energy Drink Cans with a Stylish Seeding Kit
Laura McQuarrie — April 27, 2015 — Lifestyle
References: redbull & packagingoftheworld
Red Bull introducing two new energy drink cans—Orange and Wild Cherry—is big news that adrenaline junkies are probably already aware of, but to make sure even more people are aware of these new additions to its assortment, Red Bull North America created a unique promotional kit.
Red Bull required two kits: ones that could be sent to a number of Red Bull influencers, and another internal one for employees that put an emphasis on sharing. This second kit design features a unique shape that can be instantly split in half, making it portable and easily shareable with someone else on the go. Both stylish seeding kits play off of the graphic light art used in the branding of the New Editions cans, emphasizing that there are "Wings for every taste."
Red Bull required two kits: ones that could be sent to a number of Red Bull influencers, and another internal one for employees that put an emphasis on sharing. This second kit design features a unique shape that can be instantly split in half, making it portable and easily shareable with someone else on the go. Both stylish seeding kits play off of the graphic light art used in the branding of the New Editions cans, emphasizing that there are "Wings for every taste."
Trend Themes
1. Shareable Energy Packs - The trend of creating portable and shareable energy packs is on the rise.
2. Influencer Marketing - Businesses are leveraging influencers to promote their products and create buzz.
3. Unique Promotional Kits - Companies are designing innovative promotional kits to generate excitement around their new products.
Industry Implications
1. Beverage Industry - The beverage industry can explore the opportunity to create shareable packaging for their products, enhancing convenience and accessibility for consumers.
2. Marketing Industry - The marketing industry can capitalize on the increasing trend of influencer marketing to help businesses promote their products effectively and reach a wider audience.
3. Promotional Products Industry - The promotional products industry can embrace the trend of designing unique and visually appealing kits to help brands create a memorable experience for their customers.
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