Rob Bye Designs a New Concept for McDonald's Fast Food Containers
Laura McQuarrie — December 5, 2013 — Lifestyle
Fast food containers have a short lifespan, but if they can be designed to be as useful as possible within that time, it's all the better.
This concept for a new McDonald's Big Mac box comes from Rob Bye, an industrial design student. Bye's design eliminates the need for a paper bag to contain all of the items ordered in a combo.
The revised Big Mac box combines fries and burgers in a single box. When the box is opened up, its top and bottom make two separate spots to hold one's burger and fries. Since a big drink is often part of McDonald's combo meals, Bye has made modifications to the Big Mac box so that it can hold a drink with ease. This still might tie up your hands if you want to grab a combo and go, but for patrons who are grabbing a tray and staying at McDonald's to eat, it's a pretty great way to get rid of greasy brown paper bags entirely.
This concept for a new McDonald's Big Mac box comes from Rob Bye, an industrial design student. Bye's design eliminates the need for a paper bag to contain all of the items ordered in a combo.
The revised Big Mac box combines fries and burgers in a single box. When the box is opened up, its top and bottom make two separate spots to hold one's burger and fries. Since a big drink is often part of McDonald's combo meals, Bye has made modifications to the Big Mac box so that it can hold a drink with ease. This still might tie up your hands if you want to grab a combo and go, but for patrons who are grabbing a tray and staying at McDonald's to eat, it's a pretty great way to get rid of greasy brown paper bags entirely.
Trend Themes
1. Sustainable Fast Food Packaging - Designing fast food containers that are more environmentally friendly and eliminate the need for excess packaging like paper bags.
2. Compact Food Packaging Design - Creating compact and practical packaging solutions for fast food meals that maximize convenience for customers.
3. Innovative Combo Meal Packaging - Developing packaging designs that can hold multiple components of a combo meal, such as burgers, fries, and drinks, in a single container.
Industry Implications
1. Fast Food Industry - Fast food chains can benefit from adopting innovative packaging designs that enhance the customer experience and reduce waste.
2. Food Packaging Industry - The food packaging industry has the opportunity to create new, more compact and sustainable packaging solutions for the fast food sector.
3. Industrial Design Industry - Industrial designers can explore disruptive new approaches to designing fast food containers that improve functionality and convenience for consumers.
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