The New 7UP International Packaging is Unveiled
Peter Vallas — February 1, 2011 — Marketing
References: pepsico & thedieline
The new 7UP International Packaging design has recently been released for the major PepsiCo product. Major markets including Canada, Germany and Spain are some of the chosen recipients that are getting the new packaging design.
The revised 7UP International Packaging design was done by American design and marketing agency Tracylocke. The design still keeps with the traditional elements of 7UP, while adding updated logo touches and a catchphrase on the can of "lemon, lime & bubbles."
The revised 7UP International Packaging design was done by American design and marketing agency Tracylocke. The design still keeps with the traditional elements of 7UP, while adding updated logo touches and a catchphrase on the can of "lemon, lime & bubbles."
Trend Themes
1. Revamped Beverage Packaging - Innovative packaging designs and updated brand elements that capture consumer attention and enhance product appeal.
2. Sustainable and Eco-friendly Packaging - Increased emphasis on eco-friendly materials, reduced carbon footprint and recyclability in packaging innovations.
3. Personalized Packaging Experience - Using technology and data-driven insights to create customized packaging that addresses individual consumer preferences and needs.
Industry Implications
1. Food and Beverage Industry - Opportunities for companies to capitalize on innovative packaging designs that boost brand awareness, attract consumers and improve sales.
2. Marketing Industry - Marketing agencies can leverage their expertise to create innovative packaging designs that enhance brand differentiation and consumer appeal.
3. Sustainability Industry - Opportunities for companies to leverage increased consumer awareness of eco-friendly packaging trends, and offer sustainable packaging solutions that reduce environmental impact.
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