Supercandy's Performance Snacks Supply Physical and Mental Energy
Laura McQuarrie — April 8, 2015 — Lifestyle
References: snapsupercandy
When you're on the go, it's handy to have a shot of liquid energy from an energy drink on hand, but Supercandy introduces a way to fuel up that's even more convenient and healthy.
The fruity and caramel flavors come in a variety of forms, from hard candy beans to soft gummy chews. These snacks are loaded with B vitamins, antioxidants and electrolytes, helping to keep you both mentally and physically alert. Just because "candy" is a part of the name, don't be fooled into thinking this product is bad for you—the natural candies are made with natural flavors and are sweetened only by cane sugar and tapioca syrup. There's no high-fructose corn syrup, colors, trans fats and these sweet candy treats are totally vegetarian and gluten-free.
The fruity and caramel flavors come in a variety of forms, from hard candy beans to soft gummy chews. These snacks are loaded with B vitamins, antioxidants and electrolytes, helping to keep you both mentally and physically alert. Just because "candy" is a part of the name, don't be fooled into thinking this product is bad for you—the natural candies are made with natural flavors and are sweetened only by cane sugar and tapioca syrup. There's no high-fructose corn syrup, colors, trans fats and these sweet candy treats are totally vegetarian and gluten-free.
Trend Themes
1. Healthy Energy Snacks - Opportunity for creating more convenient and nutritious snacks that provide physical and mental energy.
2. Natural Fruit Candies - Potential for developing natural candy alternatives that are made with natural flavors and sweetened with healthier alternatives.
3. Functional Candy - Disruption opportunity in the candy industry by offering candies with added vitamins, antioxidants, and electrolytes.
Industry Implications
1. Health Food Industry - Potential for growth in the health food industry by introducing more nutritious and energizing snack options.
2. Confectionery Industry - Opportunity for innovation within the confectionery industry by creating natural and healthier candy alternatives.
3. Snack Food Industry - Disruptive potential in the snack food industry by offering functional candies that provide physical and mental energy.
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