These PUMA Black Label Stores Were Placed in China and Japan
Mishal Omar — September 8, 2016 — Business
References: plajer-franz.de & retaildesignblog.net
These sports retail stores in Beijing, China and Osaka, Japan were designed by 'Plajer & Franz Studio' for PUMA's black label.
The stores are clearly inspired by the youthful nature of the PUMA brand as well as its focus on sports. Although large, the stores were not filled to the brim by the designers with PUMA products. Instead, clothing and accessories were strategically placed throughout the stores while mirrors, steel shelving and high ceilings made up the rest of the space. Particularly interesting are the shoe displays the sports retail stores offer, which feature large sketches of shoes and in one, an enormous photo reel display.
The design of these stores perfectly exemplifies the sporty and playful brand identity that PUMA associates itself with.
The stores are clearly inspired by the youthful nature of the PUMA brand as well as its focus on sports. Although large, the stores were not filled to the brim by the designers with PUMA products. Instead, clothing and accessories were strategically placed throughout the stores while mirrors, steel shelving and high ceilings made up the rest of the space. Particularly interesting are the shoe displays the sports retail stores offer, which feature large sketches of shoes and in one, an enormous photo reel display.
The design of these stores perfectly exemplifies the sporty and playful brand identity that PUMA associates itself with.
Trend Themes
1. Sports Retail Store Design - Opportunity to create unique and engaging retail spaces that reflect the brand identity.
2. Strategic Product Placement - Opportunity to rethink traditional store layouts and showcase products in unconventional ways.
3. Interactive Visual Displays - Opportunity to incorporate interactive technologies to enhance the shopping experience.
Industry Implications
1. Retail Design - Disruptive innovation opportunity to revolutionize the way retail stores are designed and laid out.
2. Sportswear Industry - Disruptive innovation opportunity to reimagine how sportswear products are showcased and marketed in-store.
3. Interactive Display Technology - Disruptive innovation opportunity to develop cutting-edge visual display technologies for retail spaces.
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