Unfriend 10 Facebook Users For a Gratis BK Whopper
Going Like Sixty — January 10, 2009 — Marketing
References: sogoodblog
What would you give up for a greasy cheeseburger? Burger King is hoping you will watch 10 friends burn. If you sacrifice ten friends from Facebook, you will earn a coupon for a free Whopper. Is this a fresh approach to using Facebook to improve the brand, or a back-handed slap at Facebook and the backlash of the 1,000-friend dorks? Who cares, I’ll burn ya for a burger, but you can get me back for a DQ Milkshake. There’s a group that is just waiting to burn so you can get your free coupon.
Trend Themes
1. Social Media Promotions - Utilizing social media platforms like Facebook for promotional campaigns, such as earning rewards through friend sacrifices.
2. Gamification of Marketing - Incentivizing customers to engage in certain actions, like unfriending friends, in exchange for rewards or discounts.
3. Controversial Marketing Tactics - Using divisive or provocative methods to generate buzz and attention for a brand or product.
Industry Implications
1. Fast Food - Fast food chains like Burger King that are looking for innovative ways to promote their products and engage with customers.
2. Social Media Marketing - The field of marketing that focuses on utilizing social media platforms to reach and interact with a target audience.
3. Promotional Campaigns - Companies that design and execute marketing campaigns aimed at promoting a specific product or brand.
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