Bojangles' Bo-Berry Biscuits are Going Pink for a Good Cause
Katherine Pendrill — October 24, 2016 — Marketing
In honor of Breast Cancer Awareness Month, Bojangles' famous Bo-Berry Biscuits are going pink. With breast cancer remaining one of the leading causes of cancer death for women, the initiative helps to bring greater awareness to the need for more research.
For the entire month of October, participating Bojangles' restaurants will give their signature Bo-Berry Biscuits a colorful makeover. Instead of the regular white icing, each scratch-baked biscuit will be striped with bright pink icing. The initiative is designed to raise awareness about funding for cancer research as well as the importance of early detection. To further entrench this message in the minds of consumers, Bojangles' stores will be decked out with signage encouraging customers to learn more about the National Breast Cancer Foundation. Additionally, the company will donate $10,000 to the foundation as a way of making an even greater impact.
For the entire month of October, participating Bojangles' restaurants will give their signature Bo-Berry Biscuits a colorful makeover. Instead of the regular white icing, each scratch-baked biscuit will be striped with bright pink icing. The initiative is designed to raise awareness about funding for cancer research as well as the importance of early detection. To further entrench this message in the minds of consumers, Bojangles' stores will be decked out with signage encouraging customers to learn more about the National Breast Cancer Foundation. Additionally, the company will donate $10,000 to the foundation as a way of making an even greater impact.
Trend Themes
1. Breast Cancer Awareness Campaigns - Opportunity to create awareness and contribute towards cancer research through unconventional mediums such as food items.
2. Cause Marketing - Opportunity for businesses to connect with their customers and build brand loyalty by associating themselves with social causes and charitable initiatives.
3. Pink Products - Opportunity for companies to promote their products and support breast cancer research by selling pink-colored variations of their regular products.
Industry Implications
1. Fast Food Industry - Opportunity for fast-food chains to engage in social responsibility by supporting charitable initiatives and promoting awareness about social issues such as cancer research.
2. Food Industry - Opportunity to promote social responsibility and contribute towards charitable causes such as breast cancer research by creating special food items and promoting them among customers.
3. Non-profit Organizations - Opportunity to collaborate with businesses in raising awareness and funds for social causes such as cancer research by leveraging their reach and resources.
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