On-the-go physical activity ushers in the new wellness wave
Implications - Health and wellness is on its way to becoming a trillion-dollar industry. This is because of its rising popularity as a status symbol in the social media age. Thus, new iterations of share-worthy wellness initiatives can be observed, such as portable sports gear that maximizes on any opportunity to be (and more importantly, appear) active.
Workshop Question - What is one aspect of your offering that can be streamlined to integrate more seamlessly into your consumer's day to day routine?
Trend Themes
1. On-the-go Fitness - The rising popularity of on-the-go fitness has led to a demand for portable fitness gear.
2. Ultra-compact Design - The trend towards ultra-compact designs has led to the creation of packable surfboards, portable basketball nets, and travel-ready yoga mats.
3. Function Meets Fashion - The combination of functionality and fashion has led to the creation of travel-ready sportswear that is both practical and stylish.
Industry Implications
1. Fitness - Fitness companies can benefit from designing portable fitness gear that can be easily taken on-the-go.
2. Travel - The travel industry can leverage the trend towards packable and ultra-compact designs, creating products that are easily portable for consumers on the go.
3. Sporting Goods - Sporting goods companies can create modular designs that allow for easy transport and customization, such as the 2PRT Surfboard and the Blacknet Basketball Net.
6 Featured, 53 Examples:
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Date Range:
Nov 15 — Oct 17
Trending:
Hot
Consumer Insight Topics:
