Veritas and Lazypants Teamed Up on a Campaign for Cancer Research
Laura McQuarrie — October 27, 2016 — Lifestyle
References: veritasinc & marketingmag
As part of a unique fundraising campaign for cancer research, Veritas Communications launched a line of custom sweatpants in honor of the agency’s former chief strategist, Nicola Moore, who lost her life to cervical cancer at the end of last year.
In partnership with Lazypants, Veritas created fun sets of sweatpants for men and women that are printed with cheeky sayings such as: "We got balls" and "Think outside the box." Anyone may purchase a pair of the custom limited-edition sweatpants online.
As part of this joint campaign with Lazypants, Veritas has a goal of raising $10,000 in support of cervical and testicular cancer research, with the proceeds from its campaign going towards Canadian Cancer Society and Movember respectively.
In partnership with Lazypants, Veritas created fun sets of sweatpants for men and women that are printed with cheeky sayings such as: "We got balls" and "Think outside the box." Anyone may purchase a pair of the custom limited-edition sweatpants online.
As part of this joint campaign with Lazypants, Veritas has a goal of raising $10,000 in support of cervical and testicular cancer research, with the proceeds from its campaign going towards Canadian Cancer Society and Movember respectively.
Trend Themes
1. Custom Fundraising Merchandise - The collaboration between Veritas Communications and Lazypants demonstrates the trend of creating custom merchandise for fundraising campaigns.
2. Cheeky Sayings on Apparel - The use of cheeky sayings on sweatpants by Veritas and Lazypants reflects the trend of incorporating humor and personality into fashion.
3. Cause-related Marketing - The joint campaign by Veritas and Lazypants highlights the trend of brands aligning with social causes to drive awareness and support.
Industry Implications
1. Fashion Retail - The fashion retail industry can capitalize on the trend of incorporating cheeky sayings on apparel to attract customers looking for unique and humorous clothing options.
2. Nonprofit Organizations - Nonprofit organizations focusing on cancer research like the Canadian Cancer Society and Movember can explore partnerships with brands to create custom fundraising merchandise and increase donations.
3. Advertising and PR Agencies - Advertising and PR agencies can leverage cause-related marketing opportunities to create impactful campaigns that raise funds and support for important causes.
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