Boomers are looking to Millennial culture to keep them young
Implications - As Boomers transition into retirement, they are adapting aspects of Millennial culture. This presents an opportunity to relive their hippie youth in a more modern way. Additionally, this opens up new ways to bond with their younger loved ones, building on the changing family dynamics of modern society.
Workshop Question - How could your brand actively try to appeal to consumers from multiple generations?
Trend Themes
1. Intergenerational Aging - As Boomers transition into retirement, they are adapting aspects of Millennial culture.
2. Boomer-specific Fitness Classes - Specially designed fitness classes are likely to become increasingly popular as boomers express an interest in staying active as they age.
3. Boomer Beauty Tutorials - With more desire for fashion publications that cater to women aged 50 and over, boomer beauty tutorials are gaining popularity.
Industry Implications
1. Aging and Retirement Communities - Communities that cater to aging populations can incorporate modern technology and trends into their offerings to stay relevant.
2. Fashion and Beauty Industry - Businesses in the fashion and beauty industry can take advantage of the growing market for aging populations and create products and services that cater to their needs.
3. Special Events and Festivals Industry - Creating events and festivals that cater to the boomer demographic can attract a large audience with high disposable incomes and create opportunities for local businesses to make a profit.
6 Featured, 32 Examples:
82,347 Total Clicks
Date Range:
Nov 15 — Nov 16
Trending:
Average
Consumer Insight Topics:
