Backpacks are being designed to serve more than one purpose
Implications - Backpacks that are designed for dual purposes seemingly unrelated to storage and organization are becoming increasingly commonplace. This fact is a direct response to the increasing consumer need to downsize, born from an oversaturation of everything from products and brands, to online content. This creates a need for reduction that goes beyond ease of use.
Workshop Question - How can your brand curate and simplify its products or services?
Trend Themes
1. Dual-purpose Design - Backpacks are being designed with added features to respond to the consumer need to downsize.
2. Portable Furniture - Portable furniture is being incorporated into backpacks, providing users with multi-functional and space-saving options.
3. Transportable Ecosystems - Portability is now being incorporated into products that house natural ecosystems.
Industry Implications
1. Outdoor Recreation - Companies in the outdoor recreation industry can explore products that help consumers transport belongings while aiding them to enjoy the experience.
2. Pet Care - Business professionals in the pet care industry can explore products that allow pet owners to travel with their pets while keeping things simple and comfortable.
3. Home Accessories - Companies in the home accessories industry can explore products that help create a space-saving alternative by adding functionality to everyday items.
5 Featured, 45 Examples:
284,341 Total Clicks
Date Range:
Feb 16 — Oct 16
Trending:
V. Hot
Consumer Insight Topics:
